Vodafone - "GigaHome"

Grey London

Grey London London, United Kingdom

2735

Marka: Vodafone
Ülke: United Kingdom

Reklamcı: Vodafone

Başlık	GigaHome
Haftanın	Grey London
Kampanya	GigaHome
Reklamcı	Vodafone
Marka	Vodafone
İlk Yayınlanma Tarihi	2022 / 10
Sektör	Personal Wireless Communication
felsefe	Vodafone Ireland and Grey London have created a new multi-platform campaign to launch its new connected home product, Vodafone GigaHome, into the Irish market. Combining Super Wi-Fi, Always Connected, and Secure Net, it offers customers the best in-home connectivity on the market. The TTL campaign will run across TV, VOD, out-of-home, radio, social and digital for 6 weeks from 3rd October and will celebrate the connections we can always rely on, even in our time of need, just like Vodafone GigaHome. The TV execution introduces us to a family, with separated parents who remain united in co-parenting their teenage daughter. We follow the family’s daily routine, which includes the Dad picking up his daughter for school every morning, come rain or shine. It's clear throughout the spot how reliable he is to his family, but the extent of his dependability is really demonstrated when his daughter least expects it as she struggles through a break-up. Aimed at families with older children, heavy broadband users and multi-device households, the campaign creative uses the everyday life of Dad and daughter to highlight the benefits of the GigaHome product – enhanced coverage, connection and protection. Through Super Wi-Fi, it delivers reliable coverage to every corner of your home and offers Wi-Fi calling and a support team of Wi-Fi experts, while Always Connected provides automatic network-switching from broadband to mobile, keeping you seamlessly connected. Safety and security are provided through Secure Net, Vodafone’s recently launched digital protection product, which aims to improve security, and encourage families to use the internet with confidence, as well as offering parental controls. The TV execution was shot by renowned director James Rouse at Biscuit Films. It is his second campaign for Vodafone, having made the TV work for the launch of Secure Net in the summer. Irish actor Killian Scott continues as brand VO.
Medya Türü	Television
Süre	60 seconds
Prodüksiyon Şirketi	Biscuit Filmworks UK
Müzik	SIREN
Ses Prodüksiyonu	Factory Studios
Reklam Sorumlusu	Orla Nagle
Reklam Sorumlusu	Niall Reynolds
Reklam Sorumlusu	Clare Cummins
President & Chief Creative Officer	Laura Jordan Bambach
Yaratıcı Yönetmen	David Wigglesworth
Grup Yaratıcı Direktörü	Pedro Rosa
Grup Yaratıcı Direktörü	Roberto Kilciauskas
Yaratıcı Ekip	Alex Mawby
Yaratıcı Ekip	Ben Lambert
Planning Team	Fiona Keyte
Planning Team	Thomas Bunnell
Managing Partner	Nathan Gainford
Group Business Director	Ayesha Datoo
Müşteri Direktörü	Genevieve Jayasekera
Müşteri Temsilcisi	Natasha Meisel
Ajans Prodüktörü	Caroline Connor
Ajans Prodüktörü	Lucy Edwards
Assistant Producer	Alex Alcock-Fletcher
Yönetmen	James Rouse
Prodüktör	Benji Howell
Production Managing Director	Rupert Reynolds-Maclean
Görüntü Yönetmeni	Mark Wolff
Casting Director	Sarah Hone
Oyuncu Seçimi	Ali Coffey Casting
Editing Şirketi	Work Editorial
Editör	Art Jones
Post-production Producer	Ellie McNaughton
Assistant Editor	Miles Watson
Kompositör	Vanessa Forero
Prodüktör	Joshua Gibbard
Prodüktör	Sian Rogers
Post Prodüksiyon	Untold
Renkçi	Julian Alary
Executive Post Producer	George Reid
VFX Artist	Tom Moreland
Sound Design and Mix	James Utting
Sound Design and Mix	Anthony Moore
Sound Design and Mix, Radio	Josh Campbell
Fotoğrafçı	Liam Murphy