Project Alert Violence Against Women - "Doodles"

UP IN THE SKY LIMITED

UP IN THE SKY LIMITED Ikeja, Nigeria

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Bu reklam ACT Sorumlu Koleksiyonun bir bölümüdür.

Marka: Project Alert Violence Against Women
Ülke: Nigeria

Reklamcı: Project Alert Violence Against Women

Başlık	Doodles
Brief	Women with children who experience domestic violence tend to stay in abusive relationships believing this is in the best interest of the child. This campaign shows the fallacy in this thinking by highlighting the devastating and long lasting effect domestic violence has on children. The video spots, like the rest of the campaign, is presented from the child's perspective. We see children using their toys to express their reality; one of a home rife with abuse.
Haftanın	UP IN THE SKY LIMITED
Kampanya	#BreakTheCycle Campaign
Reklamcı	Project Alert Violence Against Women
Marka	Project Alert Violence Against Women
İlk Yayınlanma Tarihi	2018 / 6
Sektör	Racial/Ethnic/Minority/Disability Awareness
Slogan	Break The Cycle
hikaye	CHILDREN IN ABUSIVE HOMES ARE EXPOSED TO A CYCLE OF VIOLENCE THAT CAN CHANGE THE WAY THE SEE THEMSELVES AND THE WORLD AROUND THEM.
felsefe	We sought to show how a young boy had normalized the sight of violence happening in the home. Shocking an audience to how casually he took his view and made it into his hobby.
Sorun	The impact of domestic violence on children is not well recorded in nigeria. the campaign sought to make this a topical issue for discuss
Sonuç	The video has been shared over 100 times on Instagram, yielding comments and discussions on the issue. Volunteer recruitment for Project Alert has grown 250% as a result of this campaign
Medya Türü	Television
Süre	58 seconds
Daha fazla bilgi	http://www.projectalertnig.org/
Yaratıcı Yönetmen	Omaga Idirigbe
Reklam Yazarı	Oje Ojeaga
Reklam Yazarı	JESSICA IWAYEMI
Ajans Prodüktörü	Bolanle Akintomide
Brand Manager	Olawale Mada
Yönetmen	Tolulope Ajayi
Brand Strategy Director	Idiareno Atimomo