IKEA - "IKEA FOR ALIENS"

Ogilvy UAE

Ogilvy UAE Dubai, United Arab Emirates

Ödüller

9784

Marka: IKEA
Ülke: United Arab Emirates

Reklamcı: Al-Futtaim

Başlık	IKEA FOR ALIENS
Haftanın	Ogilvy UAE
Kampanya	IKEA for Aliens
Reklamcı	Al-Futtaim
Marka	IKEA
İlk Yayınlanma Tarihi	2022 / 1
Ürün	Furniture retail
Sektör	Drugstores, Specialty Stores
hikaye	In 2021, for weeks the world talked about Aliens and top secret Pentagon documents on UFOS. Media were covering it all over the world and people on social were speculating about it, generating tons of conversation. Do UFO really exist? Aliens are already among us or are they coming? IKEA, the biggest furniture retailer of the planet earth, needed to get ready. In case they would like to build their dream home close to us. To do so, we turned the iconic IKEA assembly instructions into instructions for Aliens, changing the usual design and alphabet just to be Alien friendly. Just adding a few elements to the iconic design, it was possible to resonate instantly to a wide audience, both IKEA and Aliens lovers.
Medya Türü	Case Study
Süre	111 seconds
Grup Yaratıcı Direktörü	Cristiano Tonnarelli
Reklam Yazarı	Toan Mai
Sanat Yönetmeni	Eduardo Cesar Guimaraes
İlustratör	Daniel Spacek
Müşteri Temsilcisi	Alaa Nour
Müşteri Temsilcisi	Haya Dajani
Müşteri Temsilcisi	Hadi Ballout
GM Marketing Communication	Carla Klumpenaar
Regional Campaign Leader	Binita Chowdhury
Regional Digital Marketing Leader	Dina al Sahhar
Group Creative Director	Cristiano Tonnarelli
Copywriter	Toan Mai
Art Director	Eduardo Cesar Guimaraes
Illustrator	Daniel Spacek
Account Manager	Alaa Nour
Account Executive	Haya Dajani
Account Executive	Hadi Ballout
GM Marketing Communication	Carla Klumpenaar
Regional Campaign Leader	Binita Chowdhury
Regional Digital Marketing Leader	Dina al Sahhar