Totto - "McGregor"

DDB COLOMBIA

DDB COLOMBIA Bogotá, Colombia

4609

Marka: Totto
Ülke: Colombia

Reklamcı: Totto

Başlık	McGregor
Haftanın	DDB COLOMBIA
Kampanya	Conspiracies
Reklamcı	Totto
Marka	Totto
İlk Yayınlanma Tarihi	2018 / 4
Sektör	Luggage & Traveling bags
Slogan	Totto Backpacks launches its most innovative product, rewriting the most relevant news in the world.
hikaye	The global brand revolutionizes the market with the launch of T-Track by Totto, the intelligent backpack with a system that tracks your objects to avoid leaving them forgotten. To communicate it, DDB Colombia, its global agency created the daring campaign "Conspiracies", which tells us how to forget our personal objects, can cause world consequences that becomes news. The campaign has an aggressive strategy that integrates digital media, outdoors and printed in the most important newspapers and magazines, with shocking executions that involve news of infiltrated robots, leaks of information in social networks, reforms in the British crown and other controversial issues. The most refreshing of this communication, which does not use the codes of conventional advertising, but adapts the way people consume information in all the media that they have contact.
felsefe	Forgetting something can be unforgettable.
Medya Türü	Magazine
Yaratıcı Ajans Başkanı	Leo Macias
Marketing Manager	Natalie Bursztyn
Brand Manager	Marcela Pérez
Yaratıcı Yönetmen	Carlos Agudo
Yaratıcı Yönetmen	Jorge Valencia
Reklam Yazarı	Laura Garrido
Reklam Yazarı	Alexander Sierra
Reklam Yazarı	Natalia Prias
Reklam Yazarı	David Pantoja
Reklam Yazarı	Alejandro Escobar
Sanat Yönetmeni	Johan Coy
Sanat Yönetmeni	David Sanchez
Sanat Yönetmeni	María Hernández
Sanat Yönetmeni	Laura Fonseca
Sanat Yönetmeni	Miguel Van Bommel
Müşteri Temsilcisi	Felipe Giraldo
Müşteri Temsilcisi	Paula Botero
Müşteri Temsilcisi	María-José Rico
Strateji Planlama	Catherine Torres.