Başlık | Girls Define Girl |
Haftanın | MullenLowe SSP3 Colombia |
Kampanya | Girls Define Girl |
Reklamcı | AB Inbev |
Marka | Pony Malta |
Posted | Temmuz 2022 |
Sektör | Non-Alcoholic |
hikaye | Alex Okada, global creative director at MullenLowe: “Words matter. Some can distort your self-perception and damage your confidence. And this is the root of the powerful ‘Girls Define Girl’. By inviting girls to create a new meaning for a word that in Spanish was originally left without meaning (if you look up girl in the dictionary it tells you to look at ‘boy”) they’ve shown the real meaning of being a girl in an inspiring way. The willingness to fight, dream and change things. Words do matter and in the world we live in, they should evolve for the better.” |
Medya Türü | Web Film |
Süre | |
Chief Executive Officer (CEO) | Francisco Samper |
Yaratıcı Yönetmen | Guillermo Siachoque |
Chief Business Officer | Jose Manuel Hoyos |
Yaratıcı Yönetmen | Jorge Eliecer Pinto |
Group Business Director | Fabiana Manzi |
Prodüktör | Jose Vicente Altamar |
Chief Strategy Officer | Carolina Mejía |
Müşteri Direktörü | Daniel Salazar |
Yaratıcı Yönetmen | Juan David Pardo |
Sanat Yönetmeni | Julián-David González |
Müzik | Camilo-Andrés Medina |
Marketing Director | Juan Alonso Torres |
Yaratıcı Yönetmen | Diego Muñoz |
Reklam Yazarı | Laura-Daniela Rey |
Strategist | Juan Camilo Romero |
Reklam Yazarı | Valeria Benitez |
Müşteri Temsilcisi | Juliana Pardo |
Digital Director | Jennifer Boshell |
Post Prodüksiyon | Bogotá Post |
Müzik | Giraf |