| Başlık | 30,000 cars |
| Haftanın | Forsman & Bodenfors Göteborg |
| Kampanya | 30,000 cars |
| Reklamcı | Västtrafik Public Transport |
| Marka | Västtrafik |
| Posted | Kasım 2019 |
| Sektör | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
| hikaye | Every day in the western region of Sweden, 250,000 commuters travel by car, creating severe gridlocks and CO2 emissions. Västtrafik, the local public transport company, wants more people to take the bus. The best way to spark change is to offer an alternative, so in this campaign, 30,000 free trial passes were given out to car drivers. By building a mesmerizing toy car installation, we made this big figure tangible. With the film – all done without CGI – we illustrated the massive impact of the initiative. |
| Medya Türü | Television & Cinema |
| Reklam Süpervizörü | Susanne Eriksson |
| Müşteri Direktörü | Greger Andersson |
| Müşteri Temsilcisi | Helen Johansson |
| Sanat Yönetmeni | Lars Jansson |
| Reklam Yazarı | Pontus Caresten |
| Tasarımcı | Christoffer Persson |
| PR Strategist | Robert Johnsson |
| PR Strategist | Sebastian Nowacki |
| Strateji Planlama | Anita Rafiei |
| Art | Ebba Chambert |
| Art | Oscar Andersson |
| Art | Linden Carte |
| Art | Mira Cederwall Victorin |
| Art | Nathalie Ruejas Jonson |
| Art | Linnéa Teljas Puranen |
| Art | Gustav Gigi Sandin |
More Work
SEE ALLTraffic Folding Ad
- MARKA:
- Västtrafik
- HAFTANIN:
- Forsman & Bodenfors Göteborg
Christmas Rush
- MARKA:
- PostNord
- HAFTANIN:
- Forsman & Bodenfors Göteborg
Proud partner of EuroPride 2018
- MARKA:
- Västtrafik
- HAFTANIN:
- Forsman & Bodenfors Göteborg
Folding Ad
- MARKA:
- Västtrafik Public Transport
- HAFTANIN:
- Forsman & Bodenfors Göteborg