Tasarımcı at Carioca Studio

ING Bank Česká Republika - "Retirement goals"

McCann Prague

McCann Prague Praha, Czech Republic

5106

Marka: ING Bank Česká Republika
Ülke: Czech Republic

Reklamcı: ING Bank

Başlık	Retirement goals
Haftanın	McCann Prague
Kampanya	Retirement Goals
Reklamcı	ING Bank
Marka	ING Bank Česká Republika
İlk Yayınlanma Tarihi	2018 / 6
Sektör	Banking, Finance, Law & Insurance
felsefe	Through this campaign we visualize the everyday lives, desires and needs of people for a life well spent. We don’t show a world where everything’s perfect, because that’s just not how life is. Life is full of small, imperfect moments – and more often than not they’re the times we reflect on fondly, and that drive us to strive for a better quality of life.
Sorun	ING doesn’t like to be just a bank. They believe in the next generation of banking. A bank that doesn’t look or feel like a bank. One that believes in life. In a life well spent, not a life full of spending. One that empowers you to transform your work – your blood and sweat - into the means to achieve the things that you want effortlessly and pain free
Medya Türü	Television
Süre	20 seconds
Prodüksiyon Şirketi	Armada Films
Sanat Yönetmeni	Hayley Smith
Sanat Yönetmeni	Jiří Horut
Grup Yaratıcı Direktörü	Jiří Horut
Yaratıcı Ajans Başkanı	Razvan Capanescu
Reklam Yazarı	Aidan Whitley
Reklam Yazarı	Aleš Brichta
Yönetmen	Robert Nylund
Görüntü Yönetmeni	Martin Matiášek
Prodüktör	Petr Slavik
Prodüktör	Christian Zethner
Prodüktör	Filip Sirový
Müşteri Direktörü	Jaroslav Malina
Müşteri Direktörü	Hana Prokopová
Müşteri Temsilcisi	Eliška Menclová
Editör	Lenka Hojková
Pr Officer	Alice Reindlová
Post-production	RUR
Head of Media Production	Jitka Baldwin
Ses Post Prodüksiyon	Soundsquare