Samsung - "Samsung Doorways"

BBH

BBH London, United Kingdom

7106

Başlık	Samsung Doorways
Haftanın	BBH
Kampanya	Doorways
Reklamcı	Samsung
Marka	Samsung
İlk Yayınlanma Tarihi	2018 / 8
Sektör	Consumer Electronics & Audio-Visual
felsefe	Consumers use a Samsung device to enter a special Doorways display area. The Family Guy game is then overlaid on the location using AR. By mapping the physical space to the virtual Family Guy house, players can walk and look around as they would in real life. Their phones acts as a lens into the interior of the Griffin’s house containing Samsung’s Intelligent Home devices. The player will then receive a series of tasks in a story narrative featuring Family Guy’s main character Peter Griffin. These tasks show how connected devices can work together to make life easier and better.
Medya Türü	Events
Yaratıcı Ajans Başkanı	Ian Heartfield
Chief Marketing Officer (CMO)	Adam Arnold
Yaratıcı Yönetmen	Ross Mawdsley
İnteraktif Tasarım	Niek Van Wingerden
UX Designer	Amy Andrews
Strategy Director	Lilli English
Managing Partner	Carly Avener
Managing Partner	Joanne Liu
Head of Entertainment	William Swann
Business Leader	Claudia Wallace
Müşteri Direktörü	Natalie Barry
Müşteri Temsilcisi	Kate Sotheran
Prodüktör	Susan Liu
Prodüktör	Melissa Thompson
Assistant Producer	Shail Mehta
Digital Production Company	Media.Monks