Başlık | Lichtenstein |
Haftanın | TWO.AM Agency |
Kampanya | The Art of Playing with Your Food |
Reklamcı | Hasbro |
Marka | Play-Doh |
İlk Yayınlanma Tarihi | 2018 / 6 |
Sektör | Toys & Games |
Slogan | The art of playing with your food. |
hikaye | Play-Doh's Kitchen Creations is designed to inspire kids' imaginations around food. It is said that eating is a necessity, but cooking is art - it requires a bit of imagination to bring out the potential in the raw ingredients. This campaign draws parallels between famous artworks using food as a subject (Roy Lichtenstein's Buttered Toast, Andy Warhol's Velvet Underground Banana and Banksy's Soup Cans) and the artist-like creativity that Play-Doh's Kitchen Creations encourages kids to find and to discover the art of playing with their food. |
Medya Türü | |
Yaratıcı Yönetmen | Marco Russolillo |
Yaratıcı Yönetmen | Reijer van der Vlugt |
Sanat Yönetmeni | Simona Potgieter |
Sanat Yönetmeni | Marc Neilson |
Sanat Yönetmeni | Lau Vietti |
Group Account Director | Will Human |
Brand Management | Priya Pillay |