| Başlık | The Treecording |
| Haftanın | AKQA |
| Kampanya | The Treecording |
| Reklamcı | Coca-Cola Company |
| Marka | Coca-Cola |
| İlk Yayınlanma Tarihi | 2021 |
| Sektör | Soft Drinks, Tonics |
| hikaye | Christmas gives people the chance to show their loved ones they truly care. But most of the time, the same technology that is supposed to bring us closer turns out to be a copy,paste&forward festival.So Coca-Cola decided to put some Real Magic back into festive greetings with a tool that turns the unique sound wave of everyone’s voice into a virtual and sharable Christmas tree.Users could use the web app to record their own message, customize it and share it with their loved ones. Thanks to AR technology, the recipients let the tree grow everywhere they wanted while listening to it.The Treecording was launched internationally, helping tons of people around the globe putting some Christmas spirit back into their Christmas greetings. |
| Medya Türü | Mobile Advertising |
| Yaratıcı Yönetmen | Matteo Lazzarini |
| Yaratıcı Yönetmen | Massimiliano Degli Uberti |
| Reklam Yazarı | Giorgio Schirripa |
| Sanat Yönetmeni | Pierpaolo Bivio |
| Reklam Yazarı | Lucas Arantes |
| Sanat Yönetmeni | Vinny Couto |
| Chief Strategy Officer | lorenzo foffani |
| Client Services Director | Paolo Mussi |
| Müşteri Direktörü | Angela Azzi |
| Operation Lead | Davide Sartor |
| Content Marketing Manager | Carolina Cazzulani |
| Associate Project Manager | Silvia Inzaghi |
| Program Sorumlusu | Stefano Girardi |
| 3D Artist | Fabio Taurisano |
| Content Creative | Micol Mandolini |
| Associate Designer | Michele Manco |
| Associate Designer | Head of Experiential |
| Associate Designer | Spatial Design Services |
| Production Agency | Happy Finish |
| Creative technologist | Ratko Jagodic |
| Lead Producer | Erfan Saadati |
| Chief Innovation Officer | Daniel Cheetham |
| Prodüktör | Julian Anderson |
| Yaratıcı Yönetmen | Tom Henchman |
| Sound Designer | Andreas Wittich |
| Lead Developer | Freek van der Helm |
| Development | Vincent Huismand |
| Development | Boris Van der Bilt |
| Development | Leroy Freeth |
| Simon Klinkenberd | |
| Harrie Keen | |
| Proje Sorumlusu | Mauro Rodriguez |
| Creative Strategy Lead | Tom Hidvegi |
| Creative Strategy Senior Manager | Pilar Echeverria |
| Brand Lead | Monica Vazquez |
| Proje Sorumlusu | Yanina Bentancor |
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