Child rights organisation Plan International Finland - "Sheboard – Raised by words"

Hasan & Partners

Hasan & Partners Helsinki, Finland

4097

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Marka: Child rights organisation Plan International Finland
Ülke: Finland

Reklamcı: Plan International

Başlık	Sheboard – Raised by words
Haftanın	Hasan & Partners
Kampanya	Raised by Words
Reklamcı	Plan International
Marka	Child rights organisation Plan International Finland
Posted	Şubat 2019
Sektör	Institutional/Public Interest/Non-Profit Org.
hikaye	Sheboard is a virtual keyboard for boosting girls’ confidence. With predictive text input, it suggests gender-neutral language. It helps everyone reflect on – and possibly change – the ways we talk to and about girls. Sheboard also reminds girls about the abilities they have that people don’t always think to mention.The amount of communication that happens on our mobiles keeps growing. That’s why the keyboard is an ideal place for tapping into people’s language. But the idea is bigger than that; typing messages is something everyone can relate to, and just hearing about the keyboard makes people think how they choose their words when talking with or about girls.We collected words for the keyboard from children and campaign spokespeople: how should girls be described? Based on these words and research regarding gender-biased language, we created a dictionary of more than 2 500 words. It was widened by creating algorithms from female-empowering blogs and publications. The app was then created together with Samsung – in a few months’ time – and made available in Google Play.We launched Sheboard in Slush, world’s leading startup event. On social media, we promoted it with emotional spots showing why it’s needed – directed by an up-and-coming female talent. We also used the spokespeople to share the cause via social media and blogs. All this, we did with a strong focus on PR.Now Sheboard is in the process of being translated e.g. to Spanish and Finnish. In addition, educational packages are planned; volunteers will keep workshops about gender-neutrality in schools,with help of Sheboard.
Medya Türü	İnteraktif
Yaratıcı Yönetmen	Tobias Wacker
Yaratıcı Ekip	Katariina Harteela
Tasarımcı	Joseph Bayne
Developer	Dean Clatworthy
Prodüksiyon Sorumlusu	Marc Stevenson
	Sonya Isupova
Website	Luca Rossi
Editör	Mika Onnela
Müşteri Temsilcisi	Pia Fri
Prodüksiyon Şirketi	B-Reel
Proje Sorumlusu	Antti Rasi
Yönetmen	Freshteh Piltan
Prodüksiyon Şirketi Prodüktör	Lia Eliasson
Fotoğrafçı	Shoot Hayley
Innovation and Transparency	Mika Välitalo
Yönetmen	Kirsi Mettälä
Development	Kirsi Mettälä
PR	The Honey Partnership and OSG Communications
Proje Sorumlusu	Sarah Sheehan
PR manager	Harriet Butterfield
Client Director	Luke Bristow
Community Manager	Guy Peters
PR Executive	Cecilia Ho
Yönetici Direktör	Toni Perez