Siying Goh (AAD)
Head of Business Development at BBH Shanghai
Shanghai, China
BaşlıkMore Than You Can Imagine 2
Haftanın
Kampanya More Than You Can Imagine
Reklamcı Carabao Energy Drink
Marka Carabao
İlk Yayınlanma Tarihi 2018 / 9
Sektör Soft Drinks, Tonics
felsefe Energy drink brand, Carabao is promoting the “green energy” burst people experience after drinking the product in a campaign targeting Chinese men. The campaign includes a series of quirky spots featuring young men in everyday situations, such as the office or in the crowd at a sports event, who capitalise on the extra burst of energy they receive from the drink. The integrated campaign is targeting 18 to 35-year-old men, with a series of TV, online, print, point-of-sale and social executions, which will run until the end of the year.
Medya Türü Television
Süre
Yaratıcı Ajans Başkanı
Yaratıcı Yönetmen
GCD
Yaratıcı Yönetmen Ortağı
Direktör
Direktör
Müşteri Temsilcisi
Müşteri Temsilcisi
Müşteri Temsilcisi
Planner
Planner
Prodüksiyon Şirketi
Co-production

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