Başlık | More Than You Can Imagine 2 |
Haftanın | BBH Shanghai |
Kampanya | More Than You Can Imagine |
Reklamcı | Carabao Energy Drink |
Marka | Carabao |
İlk Yayınlanma Tarihi | 2018 / 9 |
Sektör | Soft Drinks, Tonics |
felsefe | Energy drink brand, Carabao is promoting the “green energy” burst people experience after drinking the product in a campaign targeting Chinese men. The campaign includes a series of quirky spots featuring young men in everyday situations, such as the office or in the crowd at a sports event, who capitalise on the extra burst of energy they receive from the drink. The integrated campaign is targeting 18 to 35-year-old men, with a series of TV, online, print, point-of-sale and social executions, which will run until the end of the year. |
Medya Türü | Television |
Süre | |
Yaratıcı Ajans Başkanı | Arthur Tsang |
Yaratıcı Yönetmen | Yinbo Ma (ECD) |
GCD | Haoxi Lu |
Yaratıcı Yönetmen Ortağı | Blue Lu |
Direktör | Arto Hampartsoumian |
Direktör | Charlotte Sng |
Müşteri Temsilcisi | Jane Chen (AD) |
Müşteri Temsilcisi | Siying Goh (AAD) |
Müşteri Temsilcisi | Joy Min (AM) |
Planner | Matt Nolan (PD) |
Planner | Jessie Wu |
Prodüksiyon Şirketi | Black Sheep Studios |
Co-production | A New Life Films and NakiD |