| Başlık | Sound of Spending (Board) |
| Haftanın | Zulu Alpha Kilo |
| Kampanya | Sound of Spending |
| Reklamcı | Interac |
| Marka | Interac |
| İlk Yayınlanma Tarihi | 2021 / 8 |
| Ürün | Interac |
| Sektör | Banking, Finance, Law & Insurance |
| hikaye | Approximately 15 million Canadians live beyond their means. Interac, a Canadian leader in financial services, wanted to engage a nation disinterested in thinking about their finances. Using the medium everyone can connect with, music, we created The Sound of Spending, a digital tool that converts spending data into a song. The tool allows the user to hear the sound of their own personal spending, or the spending of the entire nation. Interac mapped millions of transactions across the past year to a soundwave, so that everyone can listen to Canada’s economic recovery since the pandemic. |
| Medya Türü | Case Study |
| Yaratıcı Ajans Başkanı | Zak Mroueh |
| Yaratıcı Yönetmen | Wain Choi |
| Sanat Yönetmeni | Michael Romaniuk |
| Reklam Yazarı | Marco Buchar |
| Tasarımcı | Damian Simev |
| Tasarımcı | Brian Banton |
| Tasarımcı | Zoe Kim |
| Creative technologist | Jake Edwards |
| Müşteri Temsilcisi | Alyssa Guttman |
| Müşteri Temsilcisi | Kara Oddi |
| Müşteri Temsilcisi | Risa Kastelic |
| Planning Team | Sean Bell |
| Planning Team | Spencer MacEachern |
| Reklam Sorumlusu | Andrea Danovitch |
| Reklam Sorumlusu | Matt Houghton |
| Reklam Sorumlusu | Meghan Jeffery |
| Reklam Sorumlusu | Rachel Kellogg |
| Reklam Sorumlusu | Chingtien Chang |
| Medya Ajansı | Media Experts |
| Media Manager | Rachel Schmidt |
| Media Manager | Latoya Taylor |
| Media Manager | MacKenzie McNevin |
| Media Manager | Keaton Dale |
| PR / Corporate Communications | Samantha Kay |
| PR / Corporate Communications | Geetika Kher |
| Prodüksiyon Şirketi Prodüktör | Ece Inan |
| Prodüksiyon Şirketi Prodüktör | Greg Hennessy |
| Prodüksiyon Şirketi Prodüktör | Adam Palmer |
| Prodüksiyon Şirketi Prodüktör | Lauren Schell |
| Prodüksiyon Şirketi | Zulubot |
| Yönetmen | Barbara Shearer |
| Post Prodüksiyon | Zulubot |
| Editör | Mallory Robbins |
| Mixer | Noah Mroueh |
| Oso Audio | |
| Ses Mühendisi | Daenen Bramberger |
| Interactive Artist | Andrew Martin |
More Work
SEE ALLCampbell’s pAIntings: OOH (6)
- MARKA:
- Campbell Company of Canada
- HAFTANIN:
- Zulu Alpha Kilo
Campbell’s pAIntings: OOH (5)
- MARKA:
- Campbell Company of Canada
- HAFTANIN:
- Zulu Alpha Kilo
Campbell’s pAIntings: OOH (4)
- MARKA:
- Campbell Company of Canada
- HAFTANIN:
- Zulu Alpha Kilo
Campbell’s pAIntings: OOH (3)
- MARKA:
- Campbell Company of Canada
- HAFTANIN:
- Zulu Alpha Kilo
Campbell’s pAIntings: OOH (2)
- MARKA:
- Campbell Company of Canada
- HAFTANIN:
- Zulu Alpha Kilo
Campbell’s pAIntings: OOH
- MARKA:
- Campbell Company of Canada
- HAFTANIN:
- Zulu Alpha Kilo
Campbell’s pAIntings
- MARKA:
- Campbell Company of Canada
- HAFTANIN:
- Zulu Alpha Kilo
Team Pride
- MARKA:
- PFLAG Canada
- HAFTANIN:
- Zulu Alpha Kilo
The Planet’s Scariest Bouquet
- MARKA:
- Environmental Leadership Canada
- HAFTANIN:
- Zulu Alpha Kilo