Nepal Mediciti - "Spine"

3957

Başlık	Spine
Reklamcı	N/A
Marka	Nepal Mediciti
İlk Yayınlanma Tarihi	2018 / 1
hikaye	The task To demonstrate that Osteoporosis makes the bones fragile and easily breakable. The idea We ran print ads that engaged the readers, by prompting the readers to tear them. Thus, demonstrating the fragility of bones caused by Osteoporosis. Execution: These print ads with visuals of skeleton images of human bones had a dotted line that ran across the image. The instruction (Tear this ad across the dotted line) prompted the readers to tear the ad across the skeleton image of the bones. The copy explained how Osteoporosis made the bones brittle and easy to break - As easy as tearing the ads. Along with a call to action, inviting readers for a free check-up for Osteoporosis on Oct 20 (World Osteoporosis Day). The result: These ads created impact. The turnover for free check-up was overwhelming. There was an increase in awareness regarding Osteoporosis, leading to a rise in consultations post this check-up initiative.
Medya Türü	Direct Response
Yaratıcı Danışman	Jayannt Savant
Reklam Yazarı	Jayannt Savant
Sanat Yönetmeni Ortağı	Jayannt Savant