Tony Pipes
Yaratıcı Yönetmen at ITV
London, United Kingdom
BaşlıkI’m A Celebrity… Get Me Out of Here
Haftanın
Kampanya I’m A Celebrity… Get Me Out of Here
Reklamcı ITV
Marka ITV
İlk Yayınlanma Tarihi 2021 / 10
Sektör TV/Radio Programs & Stations
felsefe To celebrate the return of ‘I’m a Celebrity....Get Me Out of Here’ to Gwrych Castle in Wales this November, ITV’s in-house creative agency ITV Creative unveils an epic ad, which follows iconic TV duo Ant & Dec’s medieval quest to this year’s location. The ad will air at 7.30pm on Saturday 23rd October.

In order to give viewers a taste of the gruelling trials and nail-biting moments in store for this year’s group of celebrities, ITV Creative and director Mike Baldwin bring cinematic scale to this year’s ad.

Opening on a welsh valley, a lone flag-bearer forges across the landscape on horseback. As he comes together and lifts his visor to speak with a companion on horseback we realise it is none other than Ant & Dec, on their way to the castle for the next season. Laying down the proverbial gauntlet, we see them developing the trials and readying the camp for this year’s celebrities.

To achieve the cinematic aesthetic, authenticity was key to the production. ITV Creative and director Mike Baldwin shot in Wales over two days, and worked closely with specialists and the Welsh Tourist Board, including jousting experts The Knights of Middle England. The entertainment group provided real human and equestrian armour for Ant & Dec, and their trusty steeds. Finishing touches were provided by world-renowned VFX company Framestore.
Medya Türü Television
Süre
Offline
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Creative
Yönetmen
Marketing Lead
Campaign Manager
Prodüktör
Prodüksiyon Sorumlusu
Production Assistant
Görüntü Yönetmeni
Offline
Audio

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