| Başlık | UnOrange |
| Haftanın | Leo Burnett Bucharest |
| Kampanya | Scan Orange, win magenta |
| Reklamcı | Telekom Romania |
| Marka | Telekom |
| İlk Yayınlanma Tarihi | 2018 |
| Sektör | Telecommunications Services |
| felsefe | Telekom uses music events to connect to millennials. But Untold, one of the biggest music festivals in Europe, is sponsored by Orange. To highjack the conversation, we offered free accommodation. We transformed the flagship store into a hotel. To promote it we created an app that detected any Orange ad and transformed it into a Telekom’s ad. We asked people to scan them using our app to win their accommodation. We introduced the app using a 360-communication mix TV, outdoor and banners, all placed next to Orange ads. +100.000 people used the app + Telekom ranked 2nd most popular Untold sponsor without even being an official sponsor! |
| Medya Türü | Applications |
| Yaratıcı Yönetmen | Ali Bati |
| Yaratıcı Yönetmen | Alin Marghidanu |
| Sanat Yönetmeni | Silvana Frinculescu |
| Reklam Yazarı | Miruna Potop |
| Account Management | Mihai Lucanu |
| Account Management | Laura Moisa |
| Account Management | Maria Ilea |
| Client Director | Ruxandra Rau |
| Client Director | Stefania Rusu |
| Media Team | Ciprian Postelnicu |
| Yönetici Direktör | Diana Alexa |
| Yönetici Direktör | Victor Stroe |
| Senior Media Planner | Corina Bratu |
| Prodüksiyon Şirketi | Studioset |
| Yönetmen | Florin Ivan |
| Görüntü Yönetmeni | Dan Petru |
| Müzik | Stefan Crisan |
| Ajans Prodüktörü | Alexandru Zlavog |
| Post Prodüksiyon | Claudiu Trif |
| Digital Strategist | Maria Zvinca |
| Digital Creative Director | Andreea Mantescu |
| Additional Credit | Dan Frinculescu |