Başlık | Best unbox ever with Cayden |
Haftanın | Grey New York |
Kampanya | Unboxing |
Reklamcı | States United to Prevent Gun Violence |
Marka | States United to Prevent Gun Violence |
İlk Yayınlanma Tarihi | 2021 / 1 |
Sektör | Public Safety, Health & Hygiene |
Slogan | If it's unlocked, it can be unboxed. |
hikaye | Every day in the U.S., 8 kids are shot by a misused or unlocked gun. Gun sales were at a 20-year high this past summer, and with coronavirus lockdowns keeping more kids at home, the number of deadly unintentional shootings by children is rising. To illustrate how critical proper gun storage is, as families are spending more time at home, States United To Prevent Gun Violence has tapped into the cultural phenomenon of unboxing videos by launching a PSA with a fictional eight-year-old influencer, Cayden. |
Medya Türü | İnteraktif |
Süre | |
Production (Agency) | Townhouse Studios |
Animasyon | Gramercy Park Studios |
Prodüksiyon Şirketi | Chelsea Pictures |
Prodüksiyon Şirketi | Big Fun Films |
Görüntü Yönetmeni | Laura Valladao |
Prodüktör | Penny Ensley |
Executive Director States United to Prevent Gun Violence | Clai Lasher-Sommers |
Worldwide Chief Creative Officer | John Patroulis |
Chief Creative Officer Grey NY | Justine Armour |
Yaratıcı Yönetmen | Jessica Ehrhardt |
Grup Yaratıcı Direktörü | Renan Molin |
Creative Director Copywriter | Brendon Nafziger |
Yaratıcı Yönetmen | Daniel Massih |
Sanat Yönetmeni | Samantha Hilty |
Copy Supervisor | Evan T. Atherton |
Tasarım | Ho Lee |
SVP Account Director | Elizabeth Gilchrist |
Proje Sorumlusu | Joey Scarillo |
Director PR | Kirsten Schubert |
Executive Director Social | Kenny Gold |
Site Kurucusu | Marie Rupolo |
Prodüksiyon | Townhouse |
Chief Production Officer | James McPherson |
Prodüksiyon Sorumlusu | Kristin Childers |
Senior Integrated Producer | Samantha Alvarado |
SVP Head of Business Affairs | Stephen Bernstein |
Business Manager | Angelique Vargas |
VP/Music Producer | David Lapinsky |
Yönetmen | Kevin-Wilson Jr |
Owner | Lisa Mehling |
Prodüksiyon Sorumlusu | Lisa Mehling |
Prodüksiyon Sorumlusu | Pat McGoldrick |
East Coast Representative | Denise Blate Roederer |
Editör | Patrick Colman |
Editör | Sarah Roebuck |
Post Prodüksiyon | Penny Ensley |
Associate Producer | Andrea Cantor |
Animation and Finishing | Gramercy Park Studios |
Post Prodüksiyon | Haitanya A. Singh |
İlüstrasyon | The Youth |