| Başlık | Unicorn |
| Haftanın | TMW Unlimited |
| Kampanya | What's Your Gut Feeling |
| Reklamcı | Genius Gluten Free |
| Marka | Genius Gluten Free |
| İlk Yayınlanma Tarihi | 2018 / 11 |
| Sektör | Biscuits, Bread, Crispbread |
| felsefe | Colourful animation is used to eye-catching effect in a new series of social assets and out of home created for Genius Gluten Free by TMW Unlimited. The work, part of Genius’ ongoing ‘What’s Your Gut Feeling’? strategy features the inside of a stomach in which the discomfort of eating gluten is strikingly brought to life through a series of visual metaphors, including a prickly cactus, a wrecking ball and an inflated puffer fish. A smiling flower and a disco dancer are amongst the visual images that then follow to bring to life the contrasting happier, more comfortable feelings you get eating gluten-free. The new social and out of home ads - along with banners, created by a third party – form part of a key wave of activity for Genius across Facebook, Instagram, YouTube, out of home and online. |
| Medya Türü | İnteraktif |
| Süre | |
| Senior Account Manager | Sophie Chaytor-Grubb |
| Group Account Director | Nicola Anderson |
| Senior Designer | Nick Raven |
| Tasarımcı | Matt Walton |
| Head of Motion | Lloyd Francis |
| Design Director | Lorena Teruel |
| Yaratıcı Yönetmen | Phil Rhodes |
| Media Buy | MediaCom |
More Work
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- MARKA:
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- HAFTANIN:
- TMW Unlimited
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- London & Partners
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- TMW Unlimited
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- MARKA:
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- TMW Unlimited
Volcano
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- Genius Gluten Free
- HAFTANIN:
- TMW Unlimited
Cactus
- MARKA:
- Genius Gluten Free
- HAFTANIN:
- TMW Unlimited
Disco
- MARKA:
- Genius Gluten Free
- HAFTANIN:
- TMW Unlimited
Stormy Sea
- MARKA:
- Genius Gluten Free
- HAFTANIN:
- TMW Unlimited
Twister
- MARKA:
- Genius Gluten Free
- HAFTANIN:
- TMW Unlimited
Fish
- MARKA:
- Genius Gluten Free
- HAFTANIN:
- TMW Unlimited