| Başlık | Change the normal, change the world |
| Brief | During the pandemic, commercials quickly grew clichéd.We saw many commercials that resembled one another, all with the message, “We’ll return to normal.”This was actually a good opportunity to note that our “normal” wasn’t normal.We took the clichés of the pandemic and created an ironic narrative by contrasting sounds and images.Through captivating images, we questioned mankind’s relationship with nature and generated environmental awareness for Earth Day. |
| Haftanın | Concept Istanbul |
| Kampanya | Change the normal, change the world |
| Reklamcı | WWF |
| Marka | WWF Turkey |
| Posted | Ocak 2021 |
| Sektör | Environmental & Animal Issues |
| hikaye | WWF is one of the world’s largest and most experienced independent conservation organizations, with over 5 million supporters and a global network active in more than 100 countries. WWF’s mission is to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature, by conserving the world’s biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption. |
| Medya Türü | Web Film |
| Yaratıcı Ajans Başkanı | Kerem Özkut |
| Yaratıcı Yönetmen | Gokhan Ozdemir |
| Yaratıcı Grup Başkanı | Taygun Taşçı |
| Yaratıcı Grup Başkanı | Emre Günaydın |
| Sanat Yönetmeni | Berke GÜLÇ?ÇEK |
| Reklam Yazarı | KÜBRA ÇAKIR |
| Client Services Director | BARI? ALEMDAR |
| Müşteri Süpervizörü | Serap Balaban |
| Müşteri Temsilcisi | Gizem Pelivan |
| Prodüktör | Mert Turan |
| Motion Graphics Artist | Mümin Günal |
| Prodüksiyon Şirketi Prodüktör | Hilal Kinaliada |
| Müzik Şirketi | FFW CREATIVE AUDIO |
| Sound Engineer | Tolga Böyük |
| Strategy Director | Onur Aydin |