Ester Ribeiro
Medya Direktörü at Publicis Brasil Comunicação
São Paulo, Brazil
BaşlıkI Exist
Haftanın
Kampanya I Exist
Reklamcı Casarão Brasil
Marka Casarão
İlk Yayınlanma Tarihi 2024 / 4
Sektör Racial/Ethnic/Minority/Disability Awareness
felsefe To ensure that artificial intelligence recognizes and respects the gender with which transgender individuals identify, Publicis Brazil agency, in collaboration with the NGO Casarão, are launching the "I Exist" project, an API designed to train the algorithms of facial recognition systems. The current landscape is marked by biases and distortions in these tools. Whether due to the lack of gender diversity in the data feeding AI recognition systems or the absence of transgender individuals in the development of these technologies, error rates are higher in detecting these individuals. This can limit access to applications, places, and might even demand security checks in public spaces, resulting in embarrassing procedures at airports, police stations and other everyday locations. The API is in the development phase using a database fed by the community itself. On the project's platform, transgender individuals can submit photos of their faces, contributing to this repository that "educates" any artificial intelligences, aiding in the correct gender identification. The more people participate in the project, the more accurate the API becomes. To invite transgender individuals to be part of this change, the initiative enlisted the participation of various transgender personalities such as the singing duo Vita Pereira and Isma Almeida, the “Irmãs de Pau”, and the cultural producer and prominent figure in the ballroom scene, Aru Macedo. The development of the initiative also received contributions from Digital Favela and BR Media. "I Exist" is an open API and will soon be available to programmers, companies, or startups wishing to develop a more inclusive facial analysis technology that validates the existence of transgender individuals.
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Daha fazla bilgi https://projetoeuexisto.com.br/
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