IKEA - "The Trash Collection 2021"

Try Reklamebyrå

Try Reklamebyrå Oslo, Norway

Ödüller

4780

Marka: IKEA
Ülke: Norway

Reklamcı: IKEA

Başlık	The Trash Collection 2021
Haftanın	Try Reklamebyrå
Kampanya	The Trash Collection 2021
Reklamcı	IKEA
Marka	IKEA
Posted	Kasım 2021
Sektör	Retail, Distribution & Restaurants
hikaye	Every year in Norway alone, over 3 million pieces of furniture are thrown away. Many of them from IKEA. As the champion of affordable products, IKEA furniture is therefore also seen as disposable - often ending up in the trash without good reason.So we addressed it head on. Through a brutally honest campaign, we went out and found real IKEA furniture that had been thrown away. We captured and collected actual IKEA “trash”; abandoned on the street, thrown at the dump and left behind at the beach. The furniture became an actual IKEA collection and the heroes of our campaign: The Trash Collection 2021. We gave the furniture a few spare parts and a wash, before putting them up for sale in IKEAs new second-hand stores - demonstrating how little it takes to give furniture a new life.
Medya Türü	Television
Music Supervision	Apollo Music
Prodüksiyon Şirketi	Aparent
Yaratıcı Ekip	Eirik Sørensen
Yaratıcı Ekip	Caroline Riis
Müşteri Direktörü	Trond Sandø
Proje Sorumlusu	Marte Heiersted
Tasarımcı	Jeppe Gjesti
Adviser	Cecilie Helsvig
Digital Producer	Erik Teigland
Yönetmen	Niels Windfeldt
Yönetmen	Kavar Singh
Fotoğrafçı	Niels Windfeldt
Görüntü Yönetmeni	Oskar Dalsbakken
Prodüksiyon Şirketi Prodüktör	Aleksander Aurdal
FAD	Laura Ugolini
Editör	Henrik Pedersen
Music Supervision	Thore Garberg
Marketing Manager	Frode Ullebust
Marketing Communication Manger	Tobias Lien
Marketing Communication Specialist	Kristin Berge Jahr
Media Lead	Ulrikke Dahl
Online Artist	Sindre Hammersbøen
Grading/Online	Joakim Rissveds
Ses	Andreas Waag Martinsen
Online Content Specialist	Susanne Reinertsen
Online Content Specialist	Beverley Getz Ivin
Integrated Media Manager	Åse-Marit Christensen
Oyuncu Seçimi	Hannah Foldøy
Prodüksiyon	Alexei Moke
Prodüksiyon	Espen Saur
BTS Photography	Espen Saur
Gaffer	Levi Gawron
Props	Alexei Mokel
Yaratıcı Yönetmen Ortağı	Vic Bath
Yaratıcı Yönetmen Ortağı	Dan Cummings
Design Director	Jeff Watkins
Designer	Jeff Watkins
Tasarımcı	Rasna Jaswal
Ajans Prodüktörü	Kathryn Brown
Ajans Prodüktörü	Laura Dubcovsky
Müşteri Temsilcisi	Rob Feightner
Account Management Team	Matt Sinuita
Account Management Team	David Trembley
Account Management Team	Allison-Diaz Mercado
Strategy Team	Shaunagh Farrelly
Strategy Team	Spencer MacEachern
Reklam Sorumlusu	Melanie Somerville
Reklam Sorumlusu	Brandon Durmann
Grafik Tasarım	Elise Eik Ismar