Başlık | Our Sea |
Haftanın | LLC GRAPE |
Kampanya | Our Sea |
Reklamcı | Bloknot Anapa |
Marka | Bloknot Anapa |
Posted | Şubat 2020 |
Sektör | Fresh Fish & Seafood |
hikaye | The seafood you've never tried before. We created a new sea food brand and put it in on shelves of supermarkets in Anapa, a coastal city. However, instead of actual food we put rubbish caught in the sea off the coast in Anapa. A sea cocktail of tins, Black sea mix of plastic bottles, cigarette stubs as sea bulls and a seafood salad with plastic bags – all this could be found on the shelves in shops during the campaign which ended with a city-wide community work day. We created the design of the package using the most frequent rubbish found in sea – plastic bottles, cups and bags, cigarette stubs and tins. This rubbish was put through a linocut after being colored with typographic colors. Final images were photoshopped and used in the packaging. |
Medya Türü | Packaging, Branding & Design |
Yaratıcı Yönetmen | Artem Filimonov |
Yaratıcı Ekip | Marat Arutyunov |
Sanat Yönetmeni | Vladimir Lifanov |
Tasarımcı | Anastasia Ashukina |
Tasarımcı | Fedor Nozdrin |
Tasarımcı | Igor Smirnov |
Prodüktör | Valeria Mamaeva |
Prodüktör | Ksenia Boyarkina |
Motion Designer | Andrey Geraskin |
Motion Designer | Evgenia Maksimova |
Renkçi | Dmitry Litvinov |