| Başlık | Talkin’ Like Walken |
| Haftanın | Goodby Silverstein & Partners |
| Kampanya | Talkin’ Like Walken |
| Reklamcı | BMW |
| Marka | BMW of North America |
| İlk Yayınlanma Tarihi | 2024 / 2 |
| Sektör | Cars |
| felsefe | BMW will return to the Super Bowl on Sunday, February 11, 2024 with a new 60-second advertisement for the all-new generation of the iconic BMW 5 Series, highlighted by the first-ever, 100%-electric BMW i5. The star-studded commercial entitled “Talkin’ Like Walken” also features another icon -- Hollywood icon Christopher Walken -- along with actress Ashley Park (Emily in Paris, Beef, Joy Ride), and GRAMMY® Award Winning global superstar and Super Bowl LVIII halftime performer, USHER. The 60-second spot plays off of Walken’s instantly recognizable voice and signature speech cadence, following the actor throughout a typical day as he encounters a never-ending stream of imitators – from his hotel valet, his tailor, makeup artist, and even his drive-through barista. Initially confused by the mimics, Walken grows increasingly frustrated. The spot culminates in a chance encounter with USHER, with Walken asking: “Don’t you got somewhere to be?” “Talkin’ Like Walken” is set to air during the first quarter of Super Bowl LVIII. BMW’s lead U.S. creative agency, Goodby Silverstein & Partners (GS&P), created the comical campaign. It was directed by two-time Academy Award-nominated director Bryan Buckley, who is acclaimed for his work on close to 70 Super Bowl commercials. Famed cinematographer Hoyte van Hoytema (Oppenheimer and Interstellar) directed the photography. In the lead-up to the big game, BMW released two teasers for the spot. The first, “Agent,” poked fun at the tradition of Super Bowl ad teasers with Walken quizzically asking his agent, “So it’s an ad for an ad?” A second, follow-up teaser titled “Singing” featured Walken driving the electric BMW i5 while listening to USHER’s hit song, “Yeah!”, foreshadowing the singer’s surprise appearance. The campaign will also involve social media extensions including a TikTok activation which challenges creators to give their own spin on a Walken impression to get all of social media #TalkinlikeWalken. |
| Medya Türü | Television |
| Süre | |
| Music / Sound Design | Sonic Union |
| Reklam Sorumlusu | Sebastian Mackensen |
| Reklam Sorumlusu | Marcus Casey |
| Reklam Sorumlusu | Albrecht Pagenstert |
| Reklam Sorumlusu | Lisa Judge |
| Reklam Sorumlusu | Lauren Martens |
| Reklam Sorumlusu | Zach Ambrosino |
| Reklam Sorumlusu | Timothy Sumter |
| Reklam Sorumlusu | John Doyle |
| Reklam Sorumlusu | Phil Dilanni |
| Partner | Rich Silverstein |
| Yaratıcı Ajans Başkanı | Margaret Johnson |
| Yaratıcı Yönetmen | Matt Edwards |
| Yaratıcı Yönetmen | Wes Phelan |
| Yaratıcı Yönetmen Ortağı | Kevin Leung |
| Yaratıcı Yönetmen Ortağı | Clemens Zlami |
| Reklam Yazarı | Zak DeLange |
| Reklam Yazarı | Colin Nissan |
| Sanat Yönetmeni | Andrew Congleton |
| Sanat Yönetmeni | Sean Farrell |
| Prodüktör | Jim Haight |
| Broadcast Producer | Matt Flaker |
| Broadcast Producer | Daniel Chang |
| Grafik Tasarım | Jim King |
| Ajans Prodüktörü | Hanna Hegnell |
| Design Director | Rachael Stamps |
| Artist | Joanna Pham |
| Artist | Maria Leung |
| Managing Partner | Leslie Barrett |
| Müşteri Direktörü | Tom Powers |
| Müşteri Direktörü | Olivia Mullen |
| Müşteri Temsilcisi | Clayton Bishop |
| Head of Strategy | Bonnie Wan |
| Strategy Director | Katie Coane |
| Strategy Director | nik poon |
| Communications Planner | Christine Chen |
| Communications Director | Dong Kim |
| Communications Planner | Charlotte Cordova |
| Research & Development | Jane Warren |
| Strategist | Whitney Thomas |
| Communications Director | Meredith Vellines |
| Director of Business Affairs | Judy Ybarra |
| Business Affairs Manager | Heidi Killeen |
| Traffic | Ruchele Eisenman |
| Traffic | Edgar Ornelas |
| Aktör | Christopher Walken |
| Prodüksiyon Şirketi | Hungry Man |
| Yönetmen | Bryan Buckley |
| Prodüktör | Matt Lefebvre |
| Prodüksiyon Sorumlusu | Caleb Dewart |
| Prodüksiyon Sorumlusu | Kim Dellara |
| Görüntü Yönetmeni | Hoyte van Hoytema |
| Prodüktör | David Skinner |
| Prodüksiyon Sorumlusu | Will Vudmaska |
| 1st AD | Craig Owens |
| Post Prodüksiyon | Company 3 |
| Renkçi | Tom Poole |
| Color Producer | Shannen Troup |
| VFX Company | The Mill LA |
| VFX Creative Director | John Leonti |
| VFX Executive Producer | Hillary Thomas |
| VFX Producer | Sherilyn Martin |
| Shoot Supervisor / 2D Lead / VFX Supervisor | Nhat Tran |
| 2D Artist | Sandra Ross |
| VFX Coordinator | Rachel Dorrothy |
| Editing Şirketi | Cabin Edit |
| Editör | Chan Hatcher |
| Editorial Producer | Katy Lester Zamora |
| Sound Designer | Steven Rosen |
| Sound Designer | Kelly Oostman |
| Audio Assistant | Graham Carpenter |
| Audio Assistant | Alex Thiel |
| Sound Director | Justine Cortale |
| Agency | Goodby, Silverstein & Partners |
More Work
SEE ALLHolidays are Here
- MARKA:
- BMW
- HAFTANIN:
- Goodby Silverstein & Partners
The 2022 BMW i4 M50 by Kith in Times Square
- MARKA:
- BMW i4 M50
- HAFTANIN:
- Goodby Silverstein & Partners
Zeus & Hera
- MARKA:
- BMW iX
- HAFTANIN:
- Goodby Silverstein & Partners
The Remarkable Journey of the All-New BMW X5
- MARKA:
- BMW X5
- HAFTANIN:
- Goodby Silverstein & Partners
Aurora Straus - Power Has Come a Long Way
- MARKA:
- BMW
- HAFTANIN:
- Serviceplan Americas
Legend
- MARKA:
- BMW
- HAFTANIN:
- Goodby Silverstein & Partners