Samsung Galaxy S22 Ultra - "Tiger in the City"

Cheil Worldwide

Cheil Worldwide Seoul, South Korea

808

Marka: Samsung Galaxy S22 Ultra
Ülke: South Korea

Reklamcı: Samsung

Başlık	Tiger in the City
Haftanın	Cheil Worldwide
Kampanya	Tiger in the City
Reklamcı	Samsung
Marka	Samsung Galaxy S22 Ultra
İlk Yayınlanma Tarihi	2022 / 2
Sektör	Mobile Telephones & tablets
hikaye	In 2022, the Year of the Tiger, Samsung Electronics launched a striking out-of-home campaign using a giant 3D billboard that grabbed a worldwide attention. Just before the Galaxy Unpacked 2022, one of the most anticipated tech events of the year where Samsung reveals its latest innovations, the global activation took place at landmarks of the world’s most vibrant cities including New York, London, Dubai, Kuala Lumpur, Beijing, Shanghai, Guangzhou, and Seoul to build up anticipation towards the new Galaxy S22 series. Titled “Tiger in the City," the campaign integrates key aspects of the Galaxy brand and innovations of the new product series. Tiger, symbolizing courage and fearlessness, takes a huge leap conveying the Galaxy brand’s bold move over the past decades reshaping the world through mobile innovations. Tiger is also known for its powerful night vision, a feature that connects to the power of new Galaxy series' advanced Nightography capabilities.
Medya Türü	Digital Billboard/Poster
Market	United States, United Arab Emirates, China, South Korea, Malaysia, United Kingdom
Yaratıcı Yönetmen	Seongphil Hwang
Sanat Yönetmeni	Suntaeck Kim
Sanat Yönetmeni	Taeyul Ko
	Junpyo Kim
Reklam Yazarı	Sungwon Won
Proje Sorumlusu	Euisun Chung
Müşteri Direktörü	Choong Young Woo
Müşteri Temsilcisi	Bruce Sung
Müşteri Temsilcisi	Heejeong Yun
Account Coordinator	Eun Kyo Yang
Visual Director	Hyo-Sang Lim
Prodüksiyon Şirketi	Junpasang Production
Prodüksiyon Sorumlusu	Kyounghyun Kim
Sound Designer	Sunglae Hong
Print Production Company	Bounce Studio
Creative Designer	Wanmo Koo