| Başlık | Walk for Life |
| Brief | The Insight: Young people are interested in sneakers and sports. So before starting this year’s “Lauf für mehr Zeit” (Walk for Life) charity run in Germany, the AIDS foundation came up with the idea of opening up a shoe store in one of Europe’s biggest malls. But this store never sold a single shoe. Instead it presented shoes that were old and worn, and each pair told a story about people affected by HIV or AIDS. These personal tales were unlocked via the visitors’ mobile phones, and were gathered together on the Walk for Life website. This became a powerful storytelling medium that compelled people to engage with an uncomfortable topic and motivated them to participate in the “Lauf für mehr Zeit”. |
| Haftanın | McCann Worldgroup Germany |
| Kampanya | Walk for Life |
| Reklamcı | AIDS Foundation |
| Marka | AIDS Foundation |
| Posted | Ocak 2019 |
| Sektör | Disease Awareness, Support Groups & Associations |
| hikaye | The German “Lauf für mehr Zeit” (Walk for Life) charity run helps raise donations and awareness. |
| Medya Türü | Case Study |
| Yaratıcı Ajans Başkanı | Sebastian Hardieck |
| Yaratıcı Yönetmen | Martin Biela |
| Grup Yaratıcı Direktörü | Thomas Dempewolf |
| Yaratıcı Yönetmen | Thomas Auerswald |
| Yaratıcı Yönetmen | Jan Portz |
| Yaratıcı Yönetmen | Olaf Haarsma |
| Sanat Yönetmeni | Sandra Schaus |
| Sanat Yönetmeni | Junior Art Director |
| Creative technologist | Danijel Beljan |
| Social Media Strategist | Thomas Kochwasser |
| Social Media Manager | Katharina Potgieter |
| PR Communication Manager | Jerome Cholet |
| Consultant | Steffen Pferr |
| Influencer Manager | Steffen Pferr |
| Müşteri Temsilcisi | Farina Rieken |
| Proje Sorumlusu | Timo Hormel |
| Müşteri Temsilcisi | Leonie Schliesske |
| Prodüksiyon Şirketi | dropout films |
| Yönetmen | Daniel Seideneder |
| Prodüksiyon Şirketi Prodüktör | Wolf-Tassilo Sack |
| Prodüksiyon Şirketi Prodüktör | Justin Peach |
| Prodüksiyon Şirketi Prodüktör | Maren Rudolph |
| Editör | Anika Auerswald |
| Editör | Michelle Meier |
| Prodüksiyon Sorumlusu | Andrea Martinis |
| Fotoğrafçı | Vincent Brod |