Communications Director
at
UNICEF
| Başlık | The Real-Life Escape Room |
| Haftanın | Agencija 101 |
| Kampanya | The Real-Life Escape Room |
| Reklamcı | UNICEF |
| Marka | UNICEF |
| Posted | Ocak 2019 |
| Sektör | Institutional/Public Interest/Non-Profit Org. |
| hikaye | Research shows that every fifth girl and every seventh boy in Slovenia are victims of sexual abuse, with as much as 85% of all sexual abuse taking place within extended family. In the EU, less than a third of all child sexual abuse incidents are reported, while in Slovenia that number has even decreased over the past few years.This issue is additionally amplified by the general public’s low level of awareness and lack of knowledge of the facts, as well as this being a taboo topic. Stigma, shame, feelings of guilt and fear are driving families and others in the know away from solution.To make a step forward, we need to present the wider Slovenian public with the harsh reality of child sexual abuse and then encourage them to take responsible action.To avoid the taboo, we used the analogy of escape rooms, which are very popular in Slovenia. Sexually abused children are held captive behind the four walls of an abusive environment from which they cannot escape. Only adults can help them escape.This led to The Real-Life Escape Room being set up at a real-life crime scene, where Amadea was sexually abused as a child for many years by her grandfather. With Amadea as an escape room guide, it was based on her real story and on only one clue. After Amadea’s revelation, this clue led visitors to report abuse to the local organisation, which is the only way offenders can be stopped.The purpose of the event was to record an authentic, emotional video in order to raise awareness and encourage reports. The video premiered at the largest media event in Slovenia, where key influencers and others watched it one by one in the company of Amadea, without knowing who she was. |
| Medya Türü | İnteraktif |
| Account Assistant | Tjasa Kozar |
| Social Media Manager | Tjasa Jazbinsek |
| Reklam Yazarı | Saso Petek |
| Yaratıcı Yönetmen | Saso Petek |
| Sanat Yönetmeni | Primoz Kos |
| Communications Director | Peter Vidmar |
| Prodüksiyon Şirketi | PERFO Production |
| Social Media Manager | Nina Plantan |
| Programcı | Matjaz Okretic |
| Sound Designer | Matjaz Moraus Zdesar |
| Digital Media | Matjaz Marin |
| Public Relations | Masa Gorjup |
| Yönetmen | Luka Stigl |
| Programcı | Leon Skrilec |
| Reklam Yazarı | Jure Korenc |
| Prodüksiyon Şirketi Prodüktör | Gregor Novak |
| Müşteri Temsilcisi | Eva Gradisar |
| Strategy Director | Dino Zupancic |
| Web designer | Damijan Penic |
| Müşteri Direktörü | Anja Seme Todorovi? |
| Fotoğrafçı | Andraz Fijavz Bacovnik |