| Başlık | We Could |
| Haftanın | Leo Burnett |
| Kampanya | We Could |
| Reklamcı | McDonald's |
| Marka | McCafe |
| İlk Yayınlanma Tarihi | 2019 / 3 |
| Sektör | Restaurants & Fast Food |
| hikaye | The 60” film and two 30” cut downs show the audience how the brand ‘could’ communicate the quality of McCafé coffee using classic advertising methods such as ‘telling a humble origins story and discovering conveniently placed sacks of coffee’ or by ‘showing a selection of models holding cups up to their faces’. After a number of scenes demonstrating the more ridiculous ways McDonald’s could choose to talk about its coffee, the audience is shown Arabica beans being freshly ground in a McDonald’s restaurant and a McCafé cup being filled with coffee, highlighting what McDonald’s actually do: ‘Great tasting coffee, simple’. |
| Medya Türü | Television |
| Süre | |
| Ses Post Prodüksiyon | 750mph |
| Post Prodüksiyon | Framestore |
| Yaratıcı Ajans Başkanı | Chaka Sobhani |
| Yaratıcı Yönetmen | Peter Heyes |
| Senior Creative | Andrew Long |
| Senior Creative | James Millers |
| Agency TV Producer | Bruce Macrae |
| Head Of Planning | Max Keane |
| Senior Planner | Adriana Ferran |
| Group Project Director | Jamie Teale |
| Proje Sorumlusu | Sian Collister |
| Client Services Director | Victoria Reiz |
| Direktör | Kate Tweed |
| Müşteri Direktörü | Jassmine Wixon |
| Senior Account Manager | Felicity Davies |
| Müşteri Temsilcisi | Kate Aspinall |
| Müşteri Temsilcisi | Gabriella Kaas |
| Marketing Director | Michelle Graham-Clare |
| Marketing Manager | Tom O’Neill |
| Brand Manager | Jodie White |
| Assistant Campaign Manager | Harry McLean |
| Reklam Yazarı | Andrew Long |
| Sanat Yönetmeni | James Millers |
| Planner/CSU Director | Adriana Ferran |
| Medya Ajansı | OMD EMEA HQ |
| Executive Business Director | Jo Butler |
| Associate Director | Lucy Johnson |
| Communications Planning Manager | Jamie Graham |
| Strategy Director | Julia Smith |
| Connections Planning Manager | Anna Martorana |
| Digital Connections Planning Associate Director | Tom Kirkham |
| Investment Associate Director | Alex Neary |
| Prodüksiyon Şirketi | Academy Films |
| Yönetmen | Us |
More Work
SEE ALLEgg
- MARKA:
- McDonald's
- HAFTANIN:
- Leo Burnett
Beef
- MARKA:
- McDonald's
- HAFTANIN:
- Leo Burnett