Başlık | Tailgating Kills 2 |
Haftanın | Saatchi & Saatchi Dubai |
Kampanya | Tailgating Kills |
Reklamcı | Road and Transport Authority Dubai |
Marka | Road and Transport Authority Dubai |
İlk Yayınlanma Tarihi | 2019 / 3 |
Sektör | Road Safety |
Slogan | Tailgating kills. Keep a safe distance. |
hikaye | Tailgating on the roads is not a rare sight in the UAE, and despite repeated warnings by police, motorists continue this kind of dangerous behavior. It ranks among the top three reasons behind fatal accidents. We created a print campaign with a simple and dire message: When you tailgate, you’re putting the lives of your innocent people in danger. |
Medya Türü | |
Yaratıcı Ajans Başkanı | Bechara Mouzannar |
Yaratıcı Ajans Başkanı | Komal Bedi Sohal |
Creative Director, Art Director | Raja Rizkallah |
Senior Copywriter | Tala Ali |
Fotoğrafçı | Daniel Botezatu |
Müşteri Direktörü | Karim Al Kari |
Müşteri Temsilcisi | Dana Khalil |
Prodüktör | Wael Said |
Prodüksiyon Şirketi | Prodigious |
Additional Credit | Richard Copping |