| Başlık | Cheltenham 2023 |
| Haftanın | BBH |
| Kampanya | Cheltenham 2023 |
| Reklamcı | Paddy Power PLC |
| Marka | Paddy Power |
| İlk Yayınlanma Tarihi | 2023 / 2 |
| Sektör | Lottery & Gambling |
| felsefe | Paddy Power has saddled up with agency BBH London to ride the line of rivalry between Ireland and Great Britain as both nations go under starters orders for The Cheltenham Festival. It should come as no surprise that a brand steeped in Irish heritage would serve up a tv ad with savagely entertaining storytelling sitting at its core. But “Cheltenham 2023” marks a gear change for Paddy Power as we see the wickedly mischievous betting brand back at its best with this, their latest campaign – the first since BBH was appointed to handle the brand’s integrated advertising business in January. Featuring the ultimate sequel from the Irish bookie ahead of the marathon four-day horse racing bonanza, BBH zeros in on the friendly (and at times not so friendly!) banter that ignites between both sets of punters when they meet annually. Through it, they achieve the ultimate creative springboard to maintain a continuous narrative steeped in insight. |
| Medya Türü | Television |
| Süre | |
| Prodüksiyon Şirketi | Pulse Films |
| Ses | String and Tins |
| Reklam Sorumlusu | Michelle Spillane |
| Reklam Sorumlusu | Leah Spears |
| Reklam Sorumlusu | Tom Muldowney |
| Reklam Sorumlusu | Patrick Boyce |
| Reklam Sorumlusu | Dean Finn |
| Reklam Sorumlusu | Rachael Kane |
| Yaratıcı Ajans Başkanı | Alex Grieve |
| Yaratıcı Yönetmen Ortağı | Luke Till |
| Yaratıcı Yönetmen Ortağı | Lawrence Bushell |
| Aktör | Peter Crouch |
| Reklam Yazarı | Jonny Durgan |
| Ajans Prodüktörü | Rory Reames |
| Prodüktör Yardımcısı | Rebecca Ellis |
| Prodüktör Yardımcısı | Valentina Schwendinger |
| Planner | Jonny Turnbull |
| Business Leader | Bobbie Gannon |
| Müşteri Temsilcisi | Alexander Boden |
| Music Supervision | TMS Black Sheep Music |
| Music Supervision | Hywel Evans |
| Music Supervision | Daniel Olaifa |
| Yönetmen | Freddie Waters |
| Prodüksiyon Sorumlusu | James Sorton |
| Prodüktör | Chris Harrison |
| Prodüktör | Neil Andrews |
| Görüntü Yönetmeni | Benjamin Krakun |
| Prodüktör | Carly Reddin |
| Wardrobe | Scarlet Wallis |
| Wardrobe | Danielle Timperley |
| Aktör | Abbey Clancy |
| Editör | Leo King |
| Editing Şirketi | Stitch |
| Post Prodüksiyon | Rascal Post |
| ECD & VFX Supervisor | Andrew Wood |
| 2D Lead | Holly McLean |
| 2D Artist | James Pratt |
| 2D Artist | Rich DC |
| Renkçi | Dan Levy |
| Executive Post Producer | Matthew Towell |
| Post-production Producer | James Beck |
| Color Producer | Jai Mhach Durban |
| Sound Designer | Adam Smyth |
| Additional Sound Designer | Jim Stewart |
| Ses Post Prodüksiyon | Eimear Ní Ghuaire |
| Ses Post Prodüksiyon | Olivia Endersby |
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