| Başlık | Beyond the Rainbow |
| Haftanın | B-Reel |
| Kampanya | Beyond the rainbow |
| Reklamcı | H&M |
| Marka | H&M |
| Posted | Nisan 2022 |
| Ürün | Beyond the Rainbow |
| Sektör | Clothing |
| Slogan | Beyond the rainbow |
| hikaye | Pride is more than just a colorful celebration. Beyond the rainbow lies the real stories that give the flag its meaning. This can be easy to forget when almost every person, product and brand goes full rainbow once a year. That’s why for this Pride, H&M is showing their support for the LGBTQIA+ community with an innovative campaign that reclaims and recharges these rainbows with deep meaning, turning each one into a canvas for personal stories of pride that often get lost amongst the colors. B-Reel has developed a digital experience that lets anyone scan rainbow Pride flags — from actual flags to rainbow donuts, shampoo, teddy bears, clothing and everything in between. Once scanned, the viewer will be led #BeyondTheRainbow to a series of intimate, surprising, heartbreaking and joyful stories that let us feel what Pride really means. Visit beyondtherainbow.hm.com to experience it for yourself. |
| Medya Türü | Case Study |
| Süre | |
| Yaratıcı Yönetmen | Zack McDonald |
| Yaratıcı Yönetmen | Petra Albrektson |
| Creative Lead / Art Director | Maria Lashari |
| Reklam Yazarı | Mimmi Jostell |
| Tasarımcı | Gustav Stockman |
| Junior Designer | Peter Holtze |
| Director of Innovation | Lars Bjurman |
| Teknik Direktör | Roger Pujol |
| Developer | Valentin Dubois |
| Strategist | Thomas Eon |
| Brand Director | Caroline Déas Ehrnvall |
| Prodüktör | Charlotte Lefèvre |
| Digital Producer | Rodrigo Alberini |
| Ajans Prodüktörü | Markus Ahlm |
| Ajans Prodüktörü | Lena von der Burg |
| Prodüktör | Andreas Segerfeldt |
| Prodüksiyon Şirketi | Pine |
| Yönetmen | Malin Ingrid Johansson |
| Editör | Johan Kjellberg |
| Fotoğrafçı | Therese Örvall |
| Post Prodüksiyon | Warner Brothers Sweden |
| ᐧ Executive Creative Director | Petra Albrektson |
| ᐧ Executive Creative Director | Zack McDonald |
| ᐧ Director of Innovation | Lars Bjurman |
| ᐧ Creative Lead | Maria Lashari |
| ᐧ Creative | Mimmi Jostell |
| ᐧ Strategist | Thomas Eon |
| ᐧ Design Director | Gustav Stockman |
| ᐧ Designer | Peter Holtze |
| ᐧ Producer | Charlotte Lefèvre |
| ᐧ Brand Manager | Bea Areilza |
| ᐧ Brand Director | Caroline Deas-Ehrnvall |
| ᐧ Agency Producer, Colony | Markus Ahlm |
| ᐧ Agency Producer, Colony | Lena von der Burg |
| ᐧ Executive Producer, SoYou | Anders Öhrman |
| ᐧ Director, Pine | Malin Ingrid |
| ᐧ Producer, Pine | Adam Holmström |