Executive Post Producer at A52

Nike - "What's in it for me?"

Megs and Shamus Portland, United States

5183

Marka: Nike
Ülke: United States

Reklamcı: Nike

Başlık	What's in it for me?
Haftanın	Megs and Shamus
Kampanya	Joyride
Reklamcı	Nike
Marka	Nike
İlk Yayınlanma Tarihi	2019 / 9
Sektör	Sneakers / Athletic Footwear
felsefe	Beloved Broad City alum Ilana Glazer hits the streets with a spirited slice of humor in the new Nike Joyride campaign. Produced by Caviar and directed by Marielle Heller, the series of three spots were created by New York and Portland-based agency Megs and Shamus, and highlight the shoe’s unique benefits through the eyes of reluctant runner, Ilana Glazer. WithBrooklyn’s Fort Greene neighborhood as the backdrop, Ilana pounds the pavement – or at least considers it – in the campaign, which is playing digitally across Nike’s social channels. With only a couple of hours to capture each spot, together Megs and Shamus and Marielle provided Ilana with solid scripts and the freedom to do what she does best - improvising and adding her distinctive Ilana voice to everything. Keeping things bouncy and fun, Glazer's quest to track down the meaning of the “runner's high” is the perfect vehicle for her cheeky sense of humor. In “Beads vs. Balls,” Ilana spectates from her stoop and attempts Step One: Make contact with runners. In the follow-up film “What’s in it for me?,” she asks crucial questions and considers the lesser-known benefits of running, from carbo-loading to having an ever-ready excuse to cancel plans. In the centerpiece spot “Runner’s High,” Ilana laces up to make the transformation from cautiously curious to Joyride convert. Megs and Shamus’ non-traditional approach to the creative was steered by the audience they wanted to speak to with these ads - the skeptical and running-averse crowd. With Ilana as the campaign’s muse, the team knew it was possible to nail that ethos and communicate about both the product and running in a candidly honest way.
Medya Türü	İnteraktif
Süre	30 seconds
Sr. Director, Global Brand Communications	Stephanie Derham
Creative Director, Copywriter	Shamus Eaton
Creative Director/ art director	Megs Senk
Prodüksiyon Sorumlusu	Felicia Glover
Prodüksiyon Şirketi	Caviar London
Yönetmen	Marielle Heller
Görüntü Yönetmeni	Adam Newport-Berra
Prodüksiyon Sorumlusu	Kim Dellara
Prodüksiyon Sorumlusu	Jasper Thomlinson
Prodüksiyon Sorumlusu	Michael Sagal
Prodüktör	Casey Wooden
Prodüktör	Christina Donahue
Post Production/Editorial	Joint
Editör	Tommy Harden
Sound Design and Mix	Noah Woodburn
Post-production Producer	Kathleen Russell
Editorial and VFX Post Producer	Annie Rosick
Ses Post Prodüksiyon	The Teenage Diplomat
Kompositör	Scarlet Newman-Thomas
Renklendirme	Company 3
Renkçi	Tom Poole