| Başlık | Shoppable Armpits |
| Haftanın | VML (formerly WT) |
| Kampanya | Shoppable Armpits |
| Reklamcı | Unilever |
| Marka | Degree |
| Posted | Ağustos 2023 |
| Sektör | Deodorants |
| hikaye | Sweat season is here. Let's open our new Degree stores where people need us most—armpits. Degree was the first big U.S. deodorant brand to open a social e-commerce store. We did it in such an unexpected way that demanded attention, spiked social engagement, and drove massive foot traffic to our new e-commerce store. We needed people to not only notice but visit our store to browse our portfolio of products. Leveraging the very place people need us, we were the first to call armpits across Instagram the official place to find Degree Deodorant. |
| Medya Türü | Case Study |
| Süre | |
| Global Chief Creative Officer | Bas Korsten |
| Global Chief Creative Officer | Daniel Bonner |
| Chief Executive Officer (CEO) | Victoria Cole |
| Regional Chief Creative Officer | Sebastian Tarazaga |
| Regional Chief Creative Officer | Dany Minaker |
| Yaratıcı Ajans Başkanı | Natalia Benincasa |
| General Creative Director | Rafael Quijano |
| General Creative Director | Daro Gonzalez |
| Yaratıcı Yönetmen | Leandro Bertoia |
| Yaratıcı Yönetmen | Pedro Botello |
| Creative Operations Lead | Delfina Scalise |
| Reklam Yazarı | Jeremías Buchelli |
| Reklam Yazarı | Johanna Medina |
| Sanat Yönetmeni | Antonella Frangi |
| Sanat Yönetmeni | Pamela Marquez |
| Sanat Yönetmeni | Andrés Fernandez Bonaudi |
| Head of Art | Fernando Rossini |
| Tasarımcı | Romina Postoviro |
| Tasarımcı | Noelia Pato |
| Integrated Production Leader | Josefina Espil |
| Animator / Editor | Lucía Spratt |
| Animator / Editor | Leandro Ramirez |
| Prodüksiyon Sorumlusu | Matías Pisani |
| Director/Executive Producer | Guido Cassini |
| Görüntü Yönetmeni | Lucas Dominguez |
| Musician partner and producer | Diego Hensel |
| Prodüksiyon Sorumlusu | Camilo Rojas |
| Ses Post Prodüksiyon | Jonathan Schvartzman |
| Head of Strategy | Cora Godoy |
| E-commerce Manager | Axel Marinsek |
| Chief Growth Officer | Eliana Kaplan |
| Growth Director | Eudes Jover |
| Müşteri Direktörü | Carolina Graziano |
| Business Analyst | Rodrigo Valente |
| Yaratıcı Yönetmen | Susan Golkin |
| Yaratıcı Yönetmen | Dominic Al-Samarraie |
| Global Account Director | Sophie Van Geldermalsen |
| Associate Strategy Director | Matt Confer |
| Global Business Lead | Ariel Stern |
| Executive Integrated Producer | Erika Dutton |
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