Aindrila Chatterjee - Lux - The Soap with a Lump 2 | AdForum Talent: The creative industry network.

Marka: Lux
Ülke: India

Yaratıcı Yönetmen at Wunderman Thompson South Asia

Mumbai, India

Başlık	The Soap with a Lump 2
Haftanın	Wunderman Thompson South Asia
Kampanya	The Soap with a Lump
Reklamcı	Unilever
Marka	Lux
Posted	Temmuz 2019
Sektör	Disease Awareness, Support Groups & Associations
hikaye	hecking your breasts is very important and is one of the first steps in creating breast cancer awareness. Lux, India’s leading soap brand alerts women to the importance of breast examination with a simple idea. The iconic soap was redesigned with a difference. It had a visible lump on it. ‘The Soap with a Lump’ is a product innovation that encourages women to examine their breasts for any abnormality, while in the shower. After all, what better time to remind women to check their breasts than when they are alone and in the privacy of their bathroom. This distinctive bar of soap dissolves over time but the lump does not. Unilever and Wunderman Thompson collaborated with technical experts, designers, soap manufactures and a leading cancer oncologist to design the first ever soap that uses touch to help alert women, to be on the lookout for signs of anything irregular.
Medya Türü	Print
Yaratıcı Yönetmen	Chandni Kapoor
Yaratıcı Yönetmen	Aindrila Chatterjee