Oxford - "Never Give Up"

DENTSU CREATIVE

DENTSU CREATIVE Paris, France

Ödüller

24026

Marka: Oxford
Ülke: France

Reklamcı: Oxford

Başlık	Never Give Up
Brief	A little robot boy is dismayed when he can’t join in the complex hand-slapping games his human friends play at school. So he decides to teach himself, making detailed notes and sketches and practising in his spare time. He comes close to giving up, but the support of his “parents” spurs him on. And finally, after all his efforts, he’s able to join the cool kids. Learning is hard, but it makes you a better human. Oxford notebooks: power in your hands.
Haftanın	DENTSU CREATIVE
Kampanya	Cool Robot
Reklamcı	Oxford
Marka	Oxford
İlk Yayınlanma Tarihi	2016 / 8
Sektör	Stationery & Office Supplies
Slogan	Power in your hands
hikaye
Sorun	Learning is not an easy task: it requires time, effort and determination, provided you have the right tools.It is from this observation that gyro: paris has created a new European communication platform for Oxford based on the concept of "Never Give Up."A creative idea that reflects the contribution of notebooks, diaries and Oxford applications in the long road to success.It is embodied in a film full of emotions and values, which tells how a robot manages to fit into his new school through perseverance and learning the Handshake, emblematic of the generation Z.This robot, able to think and learn, is a symbolic representation for easy identification of each and illustrating the importance of courage, abnegation, attempts and failures in the construction of its own success.gyro: paris breaks all the established codes of the notebook world to make Oxford brand the brand of a new generation, an unstoppable generation.#NEVERGIVEUP
Medya Türü	Television
Süre	146 seconds
Yönetmen	Drake Doremus
Prodüksiyon Şirketi	U-Man
Prodüksiyon Şirketi Prodüktör	Hervé Humbert
Yaratıcı Yönetmen	Sébastien Zanini
Yaratıcı Yönetmen	Pierre-Marie Faussurier
Reklam Yazarı	Thierry Brioul
Sanat Yönetmeni	Aurore Michelin
Sanat Yönetmeni	Laurent Salles
Ajans Prodüktörü	Alexandra Marik
Post Prodüksiyon	FIRM
Ses Prodüksiyonu	Schmooze