Başlık | The Golden Oven |
Haftanın | FCB Canada |
Kampanya | The Golden Oven |
Reklamcı | McCain |
Marka | McCain |
Posted | Kasım 2021 |
Sektör | Food |
hikaye | The McCain Golden Oven completely flipped the script on Gen Z’s most hated ad format – YouTube pre-roll ads. In order to reach this elusive audience, we created a first ever YouTube-first campaign where you can win simply by watching an ad! We took something Gen Z hates to watch – pre-roll ads – and turned them into pre-roll lottery tickets, rewarding winners with 100’s of bags of fries and other prizes. |
Medya Türü | Case Study |
Yaratıcı Ajans Başkanı | Nancy Crimi-Lamanna |
Yaratıcı Ajans Başkanı | Jeff Hilts |
Yaratıcı Yönetmen Ortağı | Marty Hoefkes |
Yaratıcı Yönetmen Ortağı | Michael Morrelli |
Yönetici Direktör | Ricky Jacobs |
Group Account Director | Ravi Singh |
Müşteri Süpervizörü | Chris Flynn |
Broadcast Producer | Carol Boate |
Proje Sorumlusu | Kendra Plantt |
Proje Sorumlusu | Sadaf Ghandehari |
Chief Strategy Officer | Shelley Brown |
Strateji Planlama | Malav Naik |
Senior Director | Joanna Janisse |
Strateji Planlama | Joanna Janisse |
Yönetmen | Andrea Neale |
Sr. Connection Planner | Raina Resplandor |
Prodüksiyon Şirketi | FuelContent |
Prodüksiyon Sorumlusu | Stef Fabich |
Editing Şirketi | FuelContent |
Editör | Jonathan Garofalo |
After Effects | Jonathan Garofalo |
Editör | Vanessa Di Staulo |
After Effects | Vanessa Di Staulo |
Web Developer | Promotional Solutions |
VP Marketing | Bryan McCourt |
Marketing Director | Michael Embir |