| Başlık | Worries |
| Haftanın | BBDO Berlin |
| Kampanya | All electric, now! |
| Reklamcı | Daimler AG |
| Marka | Smart |
| İlk Yayınlanma Tarihi | 2020 / 1 |
| Sektör | Compact & Small Cars |
| Slogan | Drive electric where it makes sense |
| hikaye | The brand communication begins with the campaign film "Worries" which examines the prejudices and expectations associated with electric vehicles, challenging and defusing these reservations with a good deal of self-irony. The scenes show smart EQ fortwo models that have run out of power on remote roads in the middle of nowhere. The message "Drive electric where it makes sense" invites the viewer to think carefully about the demands placed on electric cars |
| Medya Türü | Television |
| Süre | |
| Chief Marketing Officer (CMO) | Denise Heinermann-Bieler |
| Chief Marketing Officer (CMO) | Carolin Güthenke |
| Yaratıcı Ajans Başkanı | Till Diestel |
| Yönetici Direktör | Mark Hassan |
| Yaratıcı Yönetmen | Siyamak Jung |
| Yaratıcı Yönetmen | Erick Barrios Hernandez |
| Yaratıcı Yönetmen | Wolfgang Warzilek |
| Group Account Director | Simone Hook |
| Yönetmen | Traktor |
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