Axe/Lynx Deodorant and shower gels for men - "Smell Ready"

MullenLowe UK

MullenLowe UK London, United Kingdom

Ödüller

16279

Marka: Axe/Lynx Deodorant and shower gels for men
Ülke: United Kingdom

Reklamcı: Unilever

Başlık	Smell Ready
Haftanın	MullenLowe UK
Kampanya	Smell Ready
Reklamcı	Unilever
Marka	Axe/Lynx Deodorant and shower gels for men
Posted	Aralık 2020
Sektör	Toiletries
hikaye	As Axe guys are gradually allowed to re-emerge from lockdown, becoming attractive again can be hard. Axe wants to motivate young guys to re-connect with the attraction game, in a way only Axe can.Readjusting won’t be easy. Smell ready.The campaign is a humorous look at man’s fall from grace during lockdown, and their struggle to return to normality, and eventually become attractive again. It’s a very simple, insightful and humorous campaign that goes through the three stages that came with the pandemic.The initial moment where guys are still in lockdown. The awkward and challenging re-emerging moments. And finally, the pay off with the moments of attraction in the ‘new normal’.
Sorun	LYNX (AXE), is the No. 1 men’s fragrance brand in the world and champions confidence for guys by helping them look, feel, and smell their best while navigating the world of attraction.With a full line of grooming products including daily fragrance sprays, deodorants, anti-perspirants, shower gels, shampoos and styling products, LYNX gives guys the tools to feel confident, self-assured, and attractive to the world around them and to always smell irresistibly ready!
Medya Türü	Television & Cinema
Global Chief Creative Officer	Jose Miguel Sokoloff
Creative Lead	Gavin Cumine
Yaratıcı Ekip	Drew Davies
Yaratıcı Ekip	Angus Crombie
Global Business Director	Federico Duberti
Global Account Director	Barney Ware
Müşteri Temsilcisi	George Hollins
Global Strategy Director	Richard Welch
Strategist	Alpesh Patel
Tasarımcı	Danny Flint
Ajans Prodüktörü	Alex Pemberton