Beck's - "Heroes of the Night"

Serviceplan Campaign

Serviceplan Campaign Hamburg, Germany

Ödüller

12342

Marka: Beck's
Ülke: Germany

Reklamcı: AB Inbev

Başlık	Heroes of the Night
Haftanın	Serviceplan Campaign
Kampanya	Heroes of the Night
Reklamcı	AB Inbev
Marka	Beck's
İlk Yayınlanma Tarihi	2019 / 5
Sektör	Beers, Ciders, Lagers
hikaye	We developed the first mobile app using user-generated, real-time data from WhatsApp group chats to turn you and your friends into heroes of a legendary comic. Every comic is fully customizable and a unique piece of creativity, based on geo- and time-specific context provided by WhatsApp. The time the message is sent determines the time shown on the clocks in the comic! And the location of your night out is reflected in the comic’s title header – for example taking the shape of the Frankfurt skyline or the Hamburg harbor. How we did it? We applied Machine-Learning-based character and image assignment (message sentiment & content) to automatically bring every message to life in shape of a comic hero statement. 10 heroes with a different character each, resembling typical night out personalities in your group of friends: the well-dressed charmer, the talkative one, the diva, and so on.
Medya Türü	Case Study
Süre	46 seconds
Reklam Sorumlusu	Arnaud Hanset
Reklam Sorumlusu	Susanne Koop
Global Chief Creative Officer	Alexander Schill
Yaratıcı Yönetmen	Markus Kremer
Yaratıcı Yönetmen	Thomas Heyen
Managing Partner	Florian Klietz
Design Director	Sebastien Stabenau
Yaratıcı Yönetmen	Ronnie Patt
Reklam Yazarı	Jan-Erik Scheibner
Management Supervisor	Kristian von Elm
Müşteri Temsilcisi	Mariah Kattmann
Sanat Yönetmeni	Philipp F. Trübiger
Sanat İşleri Satın Alma Sorumlusu	Tanja Braune