McDonald's - "Fancy a McDonald's?"

Leo Burnett

Leo Burnett London, United Kingdom

Ödüller

3321

Marka: McDonald's
Ülke: United Kingdom

Reklamcı: McDonald’s

Başlık	Fancy a McDonald's?
Haftanın	Leo Burnett
Kampanya	#RaiseYourArches
Reklamcı	McDonald’s
Marka	McDonald's
İlk Yayınlanma Tarihi	2023 / 1
Sektör	Restaurants & Fast Food
hikaye	In a world of mounting pressure and expectation, an invitation to McDonald’s provides us all with a small, but much needed moment of light-hearted release.However, we noticed something. An invitation to McDonald's is so universal that it can be communicated without words, food, or restaurants. All it takes, is a simple raise of the eyebrows - a gesture that everyone in the UK is familiar with.McDonald’s claimed ownership of that knowing look by turning it into an ownable action that quickly became a cultural trend that spread across 35 countries, via a fully integrated media plan that launched on Blue Monday at the beginning of January, with the goal of spreading joy at a time when the nation needs it most.We began with a bold experiential stunt that saw McDonald’s change their logo for the first time in history across physical signage, as well as social profiles.
Medya Türü	Television
Süre	60 seconds
Prodüksiyon Şirketi	Moxie Pictures LDN
Editing Şirketi	Final Cut
Post Prodüksiyon	Framestore
Ses Post Prodüksiyon	750mph
Chief Marketing Officer (CMO)	Michelle Graham-Clare
Director of Marketing	Steve Howells
Yaratıcı Ajans Başkanı	Chaka Sobhani
Yaratıcı Yönetmen	Mark Elwood
Yaratıcı Yönetmen	James Millers
Yaratıcı Yönetmen	Andrew Long
Reklam Yazarı	Gareth Butters
Sanat Yönetmeni	Joe Miller
Head of TV	Graeme Light
Yönetmen	Edgar Wright
Editör	David Webb
Flame Artist	Darren Nicholson
Post Prodüksiyon	Alexis Paterson
Renkçi	Stef Perry
Mixer	Sam Ashwell