Başlık | RAINMAKER |
Brief | The Rain MakerAirtel is vastly known for its unique approach to culturally relevant storytelling and so, we showed the consequences of inconsistencies on the fate of a people in the most culturally resonant way possible. We tapped into the ancient art of rain control by traditionalists but with a twist - A rainmaker who an entire village depended on to either make or stop the rain but was not always able to make the needful happen; a metaphor for the inconsistencies that category users experience. |
Haftanın | Noah's Ark Communications |
Kampanya | RAINMAKER |
Reklamcı | Airtel Nigeria |
Marka | Airtel |
Posted | Kasım 2021 |
Sektör | Consumer & Public Services |
hikaye | Since 2019, Airtel had led the charge for 4G in Nigeria, with the widest 4G coverage, albeit coming to the market last among the 4 main mobile network operators. In many ways (product and communications), Airtel has revolutionized how consumers perceive and accepted the 4G network. However, as is the case with most highly competitive categories, it was only a matter of time before the competition began to catch up and before consumers began to demand even more. So, we needed to be proactive - grow penetration and get competition customers faster than we lose customers |
Medya Türü | Television |
Yaratıcı Ajans Başkanı | Lanre Adisa |
Yaratıcı Yönetmen | Bolaji Alausa |
Yaratıcı Yönetmen | Maurice Ugwonoh |
Deputy Creative Director | Solomon Osafile |
Strateji Planlama | Adedeji Adeleke |
Strateji Planlama | Ife Tabi |
Strateji Planlama | Aniete Equere |
Reklam Yazarı | Jesujoba Popoola |
Reklam Yazarı | Adeyemi Mabayomije |
Sanat Yönetmeni | Mitchelle Defounga |
Sanat Yönetmeni | Maya Adeyemo |
Sanat Yönetmeni | Adetola Shode |
Müşteri Temsilcisi | Judith Ezeali |
Müşteri Temsilcisi | Abimbola Sanusi |
Operations | Patience Ugbe |
Operations | Daniel Akintobi |
Prodüksiyon Şirketi Prodüktör | Faruk Lasaki |
Prodüksiyon Şirketi | Ark Resources Entertainment |