Patience Ugbe
Lagos, Nigeria
BaşlıkRAINMAKER
BriefThe Rain MakerAirtel is vastly known for its unique approach to culturally relevant storytelling and so, we showed the consequences of inconsistencies on the fate of a people in the most culturally resonant way possible. We tapped into the ancient art of rain control by traditionalists but with a twist - A rainmaker who an entire village depended on to either make or stop the rain but was not always able to make the needful happen; a metaphor for the inconsistencies that category users experience.
Haftanın
Kampanya RAINMAKER
Reklamcı Airtel Nigeria
Marka Airtel
PostedKasım 2021
Sektör Consumer & Public Services
hikaye Since 2019, Airtel had led the charge for 4G in Nigeria, with the widest 4G coverage, albeit coming to the market last among the 4 main mobile network operators. In many ways (product and communications), Airtel has revolutionized how consumers perceive and accepted the 4G network. However, as is the case with most highly competitive categories, it was only a matter of time before the competition began to catch up and before consumers began to demand even more. So, we needed to be proactive - grow penetration and get competition customers faster than we lose customers
Medya Türü Television
Yaratıcı Ajans Başkanı
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Deputy Creative Director
Strateji Planlama
Strateji Planlama
Strateji Planlama
Reklam Yazarı
Reklam Yazarı
Sanat Yönetmeni
Sanat Yönetmeni
Sanat Yönetmeni
Müşteri Temsilcisi
Müşteri Temsilcisi
Operations
Operations
Prodüksiyon Şirketi Prodüktör
Prodüksiyon Şirketi

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