Ksenia Boyarkina
Prodüktör at LLC GRAPE
Russia
BaşlıkOur Sea
Haftanın
Kampanya Our Sea
Reklamcı Bloknot Anapa
Marka Bloknot Anapa
PostedŞubat 2020
Sektör Fresh Fish & Seafood
hikaye The seafood you've never tried before.
We created a new sea food brand and put it in on shelves of supermarkets in Anapa, a coastal city. However, instead of actual food we put rubbish caught in the sea off the coast in Anapa. A sea cocktail of tins, Black sea mix of plastic bottles, cigarette stubs as sea bulls and a seafood salad with plastic bags – all this could be found on the shelves in shops during the campaign which ended with a city-wide community work day. We created the design of the package using the most frequent rubbish found in sea – plastic bottles, cups and bags, cigarette stubs and tins. This rubbish was put through a linocut after being colored with typographic colors. Final images were photoshopped and used in the packaging.
Medya Türü Outdoor/Out of Home
Yaratıcı Yönetmen
Yaratıcı Ekip
Sanat Yönetmeni
Tasarımcı
Tasarımcı
Tasarımcı
Prodüktör
Prodüktör
Motion Designer
Motion Designer
Renkçi

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