| Başlık | Spread Love |
| Haftanın | FRED & FARID Los Angeles |
| Kampanya | Longchamp X Robert Indiana |
| Reklamcı | Longchamp |
| Marka | Longchamp |
| İlk Yayınlanma Tarihi | 2023 / 10 |
| Sektör | Accessories, Bags, Leathers |
| Sorun | LONGCHAMP X ROBERT INDIANA ICONIC ARTWORK MEETS A UNIVERSALLY BELOVED BAG Longchamp, in collaboration with creative agency FRED & FARID Los Angeles, is celebrating American artist Robert Indiana with a new collection featuring Indiana’s famed LOVE artwork onto its iconic Le Pliage® bag. With shared values of graphic simplicity, inventive design and optimistic colors, the collection and campaign combines the emotional resonance of Indiana’s universal message with the appeal of Longchamp’s Le Pliage®. Robert Indiana played a central role in the development of assemblage art, hard-edge painting and Pop Art with work that explores American identity and the power of language. |
| Medya Türü | Web Film |
| Süre | |
| Yaratıcı Yönetmen | Sophie Delafontaine |
| Chief Executive Officer (CEO) | Jean Cassegrain |
| Reklam Sorumlusu | Margaux Marshall Albaladejo |
| Reklam Sorumlusu | Marie Coumes |
| Yaratıcı Ajans Başkanı | Fred & Farid |
| Yaratıcı Yönetmen | Chelsea Steiger |
| Sanat Yönetmeni | Radouane Guissi |
| Sanat Yönetmeni | Kiyomi Morrison |
| Ajans Prodüktörü | Amanda Van Caneghem |
| Müşteri Direktörü | Sarah Silberstein |
| Strategy Director | Eileen Zhao |
| Yönetmen | Tom Johnson |
| Yönetmen | Sam Johnson |
| Fotoğrafçı | Tom Johnson |
| Fotoğrafçı | Sam Johnson |
| Prodüksiyon Şirketi | mini title |
| Müzik Şirketi | Actual Magic |
More Work
SEE ALL“It is not a bag. It is Le Pliage Re-Play.”
- MARKA:
- Longchamp
- HAFTANIN:
- FRED & FARID Paris
Drilling
- MARKA:
- Fridays For Future
- HAFTANIN:
- FRED & FARID Los Angeles
Ocean
- MARKA:
- Fridays For Future
- HAFTANIN:
- FRED & FARID Los Angeles
Forest
- MARKA:
- Fridays For Future
- HAFTANIN:
- FRED & FARID Los Angeles
City
- MARKA:
- Fridays For Future
- HAFTANIN:
- FRED & FARID Los Angeles
I Love You, California
- MARKA:
- Fridays For Future
- HAFTANIN:
- FRED & FARID Los Angeles
J'aime les filles
- MARKA:
- Longchamp
- HAFTANIN:
- FRED & FARID Los Angeles
Luxury, with a smile
- MARKA:
- Amazon
- HAFTANIN:
- FRED & FARID Los Angeles
So Dead
- MARKA:
- Ladder
- HAFTANIN:
- FRED & FARID Los Angeles