Catherine Asseily
Senior Strategist at Organic
New york, United States
BaşlıkNestle Nutrition Cart
Haftanın
Kampanya Nestle Nutrition Cart
Reklamcı Nestlé
Marka Nestlé
PostedEkim 2020
Sektör Food
hikaye Obesity in the Middle East is twice the global rate. It’s often said, healthy habits start at home. The problem is, families cannot eat healthier if they don’t have the right ingredients available to enjoy a balanced diet. So, we turned a kid’s shopping cart into an educational tool, by simply adding colour-coded pouches that mirror the balanced food requirements recommended for children in the UAE. We also partnered with Carrefour and redesigned the supermarket’s wayfinders to match the cart - making it fun and easy for kids to follow a balanced diet.
Medya Türü İnteraktif
Süre

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