Cal Flowers - "Flowers. Self-care made easy."

180 Amsterdam

180 Amsterdam Amsterdam, Netherlands

Ödüller

700

Marka: Cal Flowers
Ülke: Netherlands

Reklamcı: Cal Flowers

Başlık	Flowers. Self-care made easy.
Haftanın	180 Amsterdam
Kampanya	Flowers. Self-care made easy.
Reklamcı	Cal Flowers
Marka	Cal Flowers
Posted	Kasım 2022
Sektör	Consumer & Public Services
hikaye	Problem: Americans love flowers. But, unfortunately, they’re only the go-to gift when celebrating others. People rarely buy them for themselves -as they’re expensive and are seen as luxury products. CalFlowers, a floral association, wanted to change this by offering a fresh perspective, moving flowers from a special gift to something more personal and habitual.Solution:Flowers. Self-care made easy.Flowers are proven by science to provide the same benefits people are currently seeking from more complicated and expensive self-care routes, without any of the weird stuff.Because let’s face it, Goat yoga. Vagina steaming. Coffee enemas. (All real things, btw.)Self-care is becoming a bit…out there. But doesn’t have to be so hard (or so out there). It can be as simple as buying flowers. By giving people permission to buy flowers regularly for themselves, we helped create a new, high-volume customer base and increased revenue opportunities for the whole category.
Medya Türü	Web Film
Prodüksiyon Şirketi	MindsEye
Post Prodüksiyon	Black Kite Studios
Ses Tasarım Şirketi	Stainless Sound
Mixer	Stainless Sound
Retoucher	Loupe
Yaratıcı Ajans Başkanı	Kalle Hellzen
Chief Production Officer	Marloes Van Den Berg
Yaratıcı Yönetmen	Pol Hoenderboom
Yönetici Direktör	Barbara Bijlard
Müşteri Direktörü	Wendy Van Luyck
Strategy Director	Heather Lewis
Sanat Yönetmeni	Ross Weaver
Sanat Yönetmeni	Tova Andersson
Reklam Yazarı	Jessica Gunn
Reklam Yazarı	Tom Carver
Tasarımcı	Alta Rezazadeh