Monica  Moro
Chief Creative Officer at McCann
Madrid, Spain
BaşlıkObscene gap
BriefIn an online film, male porn actors complain that they are paid around 40% less than women in the industry. The gender role reversal aimed to highlight the injustice faced by the majority of women in other industries. In the United States, for example, the average woman gets paid 75 cents for every $1 a man earns for the same job. The video raised awareness of the subject and fuelled the debate in a witty and ironic way.
Haftanın
Kampanya Obscene gap
Reklamcı IB Women
Marka IB Women
PostedKasım 2017
Sektör Institutional/Public Interest/Non-Profit Org.
hikaye The #OBSCENEGAP is an online spot that sees male porn actors (who on average get paid approximately 40% less than women in the industry) ironically discuss the absurdity and inequality of their pay difference. The gender role reversal aims to highlight the injustice faced by the majority of women across the world.This witty gender role reversal aims to highlight the on-going injustice faced by the majority of women across the world. Shockingly, the UK lags at 20th place in the World Economist Forum’s gender equality rankings. In the United States, the average woman gets paid 75 cents for every $1 a man earns for the same job, while women in Spain get 76 cents, 79 cents in Germany, 77 cents in France and in Mexico; this figure is compounded further in developing countries.
Medya Türü Case Study
Prodüksiyon Şirketi
Reklam Yazarı
Yaratıcı Ajans Başkanı
Reklam Yazarı
Sanat Yönetmeni
Sanat Yönetmeni
Sanat Yönetmeni

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