| Başlık | A look that sounds |
| Haftanın | emg |
| Kampanya | A look that sounds |
| Reklamcı | Hasbro |
| Marka | Transformers Х Chapurin |
| İlk Yayınlanma Tarihi | 2018 / 12 |
| Sektör | Others |
| felsefe | Alcohol left aside, we all know that youngsters love 2 things: fashion and music. To engage them into brand, we used C-C-Combo of the two. To create a look that sounds, fashion designer Igor Chapurin created Bumblebee-inspired capsule collection, where every item received it’s own sound-id. This is how the first fashion audio-show, where people not only LOOKED at outfits, but rather LISTENED to them, came to life. Yay to the young! Total OTS 138 693 065 54 715 738 total reach |
| Medya Türü | Case Study |
| Süre | |
| Marketing Director | Olga Machilskya |
| Marketing Manager | Tatiana Nufferova |
| Brand Manager | Alena Andreeva |
| Director | Maya Moskvicheva |
| Managing partner, creative & strategy, e | Anton Melnikov |
| Yaratıcı Ajans Başkanı | Maxim Kolyshev |
| Creative Director | Evgeny Tatarnikov |
| Creative Director | Pavel Petukhov |
| Reklam Yazarı | Andrey Brovko |
| Strategic Planning Director | Igor Efimov |
| Producer | Anna Vergun |
| Creative Designer | Ekaterina Isupova |
| Art Director | Alexey Rogov |
| Managing Director | Tatyana Tarmogina |
| Head of Client Service | Natalya Reshetina |
| Digital Account Director | Maxim Shishkov |
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