Liga Colombiana Contra el Cáncer - "Joystick Test"

Sancho BBDO

Sancho BBDO Bogotá, Colombia

1970

Bu reklam ACT Sorumlu Koleksiyonun bir bölümüdür.

Marka: Liga Colombiana Contra el Cáncer
Ülke: Colombia

Reklamcı: Liga Colombiana Contra el Cáncer

Başlık	Joystick Test
Haftanın	Sancho BBDO
Kampanya	Joystick Test
Reklamcı	Liga Colombiana Contra el Cáncer
Marka	Liga Colombiana Contra el Cáncer
Posted	Aralık 2021
Sektör	Disease Awareness, Support Groups & Associations
hikaye	The moves that gamers use to save many lives in video games can now help them take care of the most important one. On the gamer's day, the Colombian League Against Cancer launched its new campaign, Joystick Test. An initiative for the new generations to acquire the habit of self-examination every month because they are also vulnerable to testicular cancer and breast cancer. It was an idea to unite different gamers in the country to teach their followers the necessary moves to take care of their lives. Together with all these gamers, more than 500 plays of the most famous video games such as FIFA 21, Call Of Duty, Fortnite, Mortal Kombat, among others, were analyzed the moves that match precisely with the step-by-step of breast cancer and testicular cancer self-examination were chosen. With their help, video tutorials were built so that all their followers could learn the tricks they usually look for on the internet and learn the moves that can save their own lives.
Medya Türü	Case Study
Süre	125 seconds
Yaratıcı Ajans Başkanı	Sergio León
Yaratıcı Ajans Başkanı	Giovanni Martinez
Yaratıcı Ajans Başkanı	Hugo Corredor
Yaratıcı Ajans Başkanı	Mario Lagos
Yaratıcı Yönetmen	Rodrigo Uribe
Yaratıcı Yönetmen	Daniel Matamoros
Yaratıcı Yönetmen	Cristian Camilo Díaz
Reklam Yazarı	Cristian Camilo Díaz
Sanat Yönetmeni	Alejandro Nariño
Sanat Yönetmeni	Javier Aparicio
Reklam Yazarı	Camilo Garzón