| Başlık | Optink (135s) |
| Brief | 3 Germans die every day awaiting an organ transplant.But only 0,001% of Germans donate their organs – because of an opt-in system that requires explicit consent without keeping record of it, leaving the decision to unaware families. Yet, all it takes to opt-in is carrying proof of consent. Whatever its form.25% of Germans are inked.#OPTINK is the free tattoo to become an organ donor.A valid proof of will that allows to express consent and inform decision-makers (families).A life commitment turned into a commitment for life.+550 tattoo studios involved and transformed into organ donor recruitment centers+4500 tattoos recorded = +31500 potential lives saved+2.8bi free impressions |
| Haftanın |
McCann Worldgroup Germany
|
| Kampanya |
Optink
|
| Reklamcı |
Junge Helden
|
| Marka |
Junge Helden
|
| İlk Yayınlanma Tarihi |
2023 / 1
|
| Sektör | Blood/Organ Donation
|
| hikaye | Every day, 3 people in Germany die awaiting an organ transplant. While 84% of Germans support organ donation, only 0,001% eventually donate. Mainly because the government maintains an "opt-in" system that requires explicit consent and fails to implement a national register. Leaving final decision makers, family members, unaware of their loved one's will. Yet, all it takes to opt-in is to carry proof of consent - whatever its form. 1 in 4 Germans are inked.#Optink, the free tattoo to become an organ donor. A proof of will. A statement. A life commitment, for life. |
| Medya Türü |
Case Study
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| Advertising Agency |
McCann Germany
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| Lead Front-End Developer |
Chris Taylor
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| Head of Print Production |
Oliver Hugo
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| Yaratıcı Yönetmen |
Cédric Astrella
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| Yaratıcı Yönetmen |
Donovan Bryan
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| Yaratıcı Yönetmen Ortağı |
Guto Kono
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| Senior Copywriter |
Schakir Islamow
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| Yaratıcı Yönetmen |
Mateo Fernandez
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| Global Lead |
Carmen Bistrian
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| Senior Copywriter |
Gabriel Abrucio
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| Social Media Manager |
Pierre-Jean Bernard
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| Yaratıcı Ajans Başkanı |
Julien Calot
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| Grouphead Web Development |
Carsten Schneider
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| Motion Designer |
Etienne Philippe
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| Group Experience Director |
Darren Jones
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| Creative Excellence Manager |
Connie Bedenk
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| Yaratıcı Ajans Başkanı |
Goetz Ulmer
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| Yaratıcı Yönetmen |
Bjoern Seib
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| Prodüktör |
Sabine Schmalenbach
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| Yaratıcı Yönetmen |
Farah El Feghali
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| Sanat Yönetmeni |
Goncalo Gameiro
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| Müşteri Direktörü |
Jan Wilhelm
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| Head of Project Management |
Alexandra Znaty
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| Müşteri Direktörü |
Hajar El Kalaji
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| Media Relations Manager |
Julia Suedholter
|
| İnteraktif Tasarımcı |
Launde Morel
|
| Software Engineer |
Keith Charlton
|
| Teknik Direktör |
Behzad Noroozi
|
| Chief Project Manager Digital |
Justine Maroux
|
| Project Director Digital |
Duc-Huy Tran
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| Junior Account Manager |
Constantin Muehlenhaupt
|
| Sinematografi |
Ian Scheer
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| Fotoğrafçı |
Dirk Laessig
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| Creative Support |
Pedro Americo
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