| Başlık | For Your Pain (Board) |
| Kampanya | #ForYourPain |
| Reklamcı | BRISTOL MYERS SQUIBB |
| Marka | Bristol Myers Squibb |
| İlk Yayınlanma Tarihi | 2021 / 10 |
| Ürün | Orencia |
| Sektör | Health & Pharmaceutical Products |
| hikaye | Rheumatoid arthritis patients can suffer anxiety and depression, because the people around them don't understand their condition. This anxiety cause them to abandon their rehabilitation. BMS and Fundación FER created a fun way to spread awareness and help patients involve their loved ones in their rehab: #ForYourPain, the first dance challenge designed to serve as therapy for patients with rheumatoid arthritis. The choreography was based on rehabilitation exercises, endorsed by physiatrists, for patients to carry out their rehabilitation. |
| Medya Türü | Case Study |
| Yaratıcı Ajans Başkanı | Aníbal E. Quiñones |
| Sanat Yönetmeni | Ana Torres |
| Sanat Yönetmeni | Belén Arregui |
| Reklam Yazarı | Paula Faletti |
| Reklam Yazarı | Nadeshka Monroig |
| Editör | Alex Ramos |
| Medya Direktörü | Natalia Rodríguez |
| Müşteri Direktörü | Antonio Fuentes |
| Planning Director | Juan Alberto Arteaga |
More Work
SEE ALLFixing the bAIs
- MARKA:
- Aurora50
- HAFTANIN:
- MullenLowe MENA
Write for Rights : Transgenders
- MARKA:
- Amnesty International
- HAFTANIN:
- Arteaga & Arteaga
Write for Rights : Death Penalty
- MARKA:
- Amnesty International
- HAFTANIN:
- Arteaga & Arteaga
Write for Rights : Equal marriage
- MARKA:
- Amnesty International
- HAFTANIN:
- Arteaga & Arteaga
Write for Rights : Freedom
- MARKA:
- Amnesty International
- HAFTANIN:
- Arteaga & Arteaga
Write for Rights : Free Speech
- MARKA:
- Amnesty International
- HAFTANIN:
- Arteaga & Arteaga
The Bloody Data
- MARKA:
- Amnistía Internacional
- HAFTANIN:
- Arteaga & Arteaga