Gesicht Zeigen! An association encouraging people to stand against racism in Germany - "Hitler Hashtag"

Ogilvy Germany

Ogilvy Germany Berlin, Germany

Ödüller

6635

Marka: Gesicht Zeigen! An association encouraging people to stand against racism in Germany
Ülke: Germany

Reklamcı: Gesicht Zeigen!

Başlık	Hitler Hashtag
Başlık (ana dil)	#Hitler
Brief	Right-wing populism is getting strong once again on German streets, but even stronger in the internet. Populists and agitators are abusing the web and using social networks to attract people through propaganda. Their aim: to shift society to the right-wing. As the world drifts further to the right, the small anti-racism organization “Gesicht Zeigen!” (well known from their project “Mein Kampf against racism”) strives to fight back by recruiting new supporting members. To show the imminent danger of social media in the wrong hands, we created a symbol. Starting with an icon that reigns supreme on the internet: the hashtag. By simply adding a specific background to the symbol we completely changed its meaning, directly referring to the Nazi swastika. The Hitler Hashtag was born.
Haftanın	Ogilvy Germany
Kampanya	Hitler Hashtag
Reklamcı	Gesicht Zeigen!
Marka	Gesicht Zeigen! An association encouraging people to stand against racism in Germany
Posted	Kasım 2018
Sektör	Institutional/Public Interest/Non-Profit Org.
hikaye	An association encouraging people to stand against racism in Germany
Medya Türü	Print
Yaratıcı Ajans Başkanı	Stephan Vogel
Managing Creative Director	Tim Stuebane
Reklam Yazarı	Holly Attrill
Reklam Yazarı	Anke Roell
Sanat Yönetmeni	Philipp Bertisch
Sanat Yönetmeni	Stephan Westerwelle
Fotoğrafçı	Karsten Wegner
Ajans Prodüktörü	Alexander Pfaff
Reklam Süpervizörü	Sophia Oppermann
Reklam Süpervizörü	Rebecca Weis
Account Management	Max Brunner
Account Management	Constanze Kobe
Sanat İşleri Satın Alma Sorumlusu	Martina Diederichs
Medya Ajansı	Mindshare
Post Prodüksiyon	H&O